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My presentation at the Netherlands Big Data Inspiration day -- using Big Data to get closer to customers, inspire employees, and optimize resources in real time
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Business Innovation Through Big Data
Timo Elliott, Global Innovation Evangelist, SAP @timoelliott
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
Big Data Is… (According to Google)
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Benefits From Big Data Initiatives
#5 Identified new product opportunities (6%)
#4 More reliable decision making (9%)
#3 Improved operational efficiency (11%)
#2 Identified new business opportunities (31%)
#1 “DON’T KNOW” (51%)
Source: Information Difference Research Study Dec 2013: “Big Data Revealed” http://helpit.com/us/industry_articles/big_data_revealed.pdf
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4
Hyper-personalize
Customer Experience
Plan & optimize
Resources in Real-time
Engage & empower
Workforce of the Future
There are lots of new business opportunities for Big Data
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5
CUSTOMER
ENGAGEMENT
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6
Reinvent Luxury Service
7© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Burberry
The benefits of the
SAP HANA platform
are significant with a
hugely simplified
footprint.
We’re putting the
whole business on
the SAP HANA
Enterprise cloud
”
“
© 2014 SAP AG. All rights reserved. 8
Listening to Customers
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9
New Products & Services
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10
Engage Your Fans
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11
11
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EMPLOYEE
EMPOWERMENT
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Empowering Individual Performance
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Empowering Employees
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
RESOURCE
OPTIMIZATION
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Unilever
“if we knew then what we know now, we would have started deploying in-memory much earlier, because it’s so important for business... We think it’s even more disruptive than we initially thought — we’ve only just started”
Marc Béchet, VP Global IT ERP, Unilever
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17
Sensors Enable New Processes and Applications
Weissbeerger Beverage Analytics
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18
Information Ecosystems
18
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21
Hyper-personalize
Customer Experience
Plan & optimize
Resources in Real-time
Engage & empower
Workforce of the Future
Harness the intelligence of
Networked Economy
Let us work with you to help you run better
22© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Run simple. @timoelliott
timoelliott.com
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