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We are pleased to announce that the Networked Insights 2011 New Fall TV Show Report is now available. This is a follow-up to our very popular Outfront of the Upfront Report originally released during the 2011 Upfronts season that examines the online conversations around each new program across the social web. Networked Insights aggregates this information and ranks it allowing you to compare the new TV shows within a network in order to optimize your TV media spend.“This report is for the skilled media planners who are continuously gathering data to inform media buys and maximize ROI” said Dan Neely CEO of Networked Insights. “A rapidly growing trend is the use social data to measure fan engagement before a program premieres. Knowing what an audience is saying about a show allows you to make a better and more informed advertising decision.”Networked Insights’ updated report reviews the five broadcast networks and the individual new television shows. You can download the full report for $299 or view a sample of the 2011 New Fall TV Show Report and see how leveraging social data can allow you to maximize your spend.What is in the sample report?Network Summaries – strengths and weaknesses of upcoming seasonNetwork Overviews – social impressions and sentiment by television showTelevision Program Analysis – deeper look at conversation themes and audience reaction to program elements along with recommendations on how to maximize your advertising investmentWe hope you enjoy this report and we will continue to provide updates to the full report as these new shows roll out!
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Fueling Intelligent Brands
NETWORKEDINSIGHTS
2011 New Fall TV Shows
Social Intelligence Report Analysis from 3/1/2011 – 7/19/2011
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This is Networked Insights second report on this years slate of new shows. We base our analysis on a comprehensive look at what is being said about them in all forms of online media. We aggregate those conversations and then compare the shows within a network to help you optimize your TV media spend by network.
What is in this sample report?
• Network Summaries – strengths and weaknesses of upcoming season
• Network Overviews – social impressions and sentiment by television show
• Television Program Analysis – deeper look at conversation themes and audience reaction to program elements along with recommendations on how to maximize your advertising investment
Executive Summary
2© Networked Insights, 2011 All Rights Reserved.
Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.
Leverage TV Fans to maximize your spend
Start with the Network Level Summary to pick out which network you need to know more about to get the edge in your negotiations.
Gain greater insights with deeper analysis
Compare shows within a vertical network in the specific Network Overviews to understand which shows are the winners and which ones are the social turkeys.
Leverage the ultimate insights in the Deep Dive Analysis that provides topical and thematic analysis using our proprietary clustering technology
Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.
© Networked Insights, 2011 All Rights Reserved. 3
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Network Level Summaries
Knowing the strengths and weaknesses around a network’s programming lineup allows you to pick the right partner for your broadcast and online media investments. This slide provides guidance based on social data for each of the five broadcast networks based upon their news shows premiering in the fall.
© Networked Insights, 2011 All Rights Reserved.
Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.
Network Overview
At a glance see each broad-cast network’s lineup of new shows – their genre, social impressions, sentiment and commentary based on research performed for each individual program by Networked Insights Analysts who specialize in de-veloping strategies to optimize broadcast advertising.
5© Networked Insights, 2011 All Rights Reserved.
Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.
Show Analysis
Better understand the social audience developing around unaired broadcast programs to uncover advertising opportuni-ties and better inform ad buying decisions. This report provides a comprehensive profile of fan sentiment, the volume of online conversations, the key topics within those conversations and recommendations.
6© Networked Insights, 2011 All Rights Reserved.
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Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.
Go to www.networkedinsights.com/tvreport to buy the complete report that includes every new show on all 5 networks.
More Reach – Same Budget!
At Networked Insights we are responsible for helping brands optimize over $5 Billion dollars of media spend in 2011.
About Networked Insights
Networked Insights distills insights from millions of authentic conversations on the social web, providing social intelligence that drives proactive decision-making. Our social media technology goes beyond monitoring tools that merely track brand mentions.
Some of the world’s most successful brands and agencies use Networked Insights technology and expert analysts to complement traditional market research, increasing the efficiency and effectiveness of marketing activities from campaign design to media planning and advertising.
Contact Networked Insights at [email protected] to learn how to better connect with your target audience.
© Networked Insights, 2011 All Rights Reserved. 7
MethodologyAudience DefinitionsAudiences are defined by identifying sites that exhibit strong contextual relationships and/or are visited by users with shared affinities. This set of sites consists of locations that most effectively capture the audience engaging around topics within a specified domain. Defining an audience allows Networked Insights to reduce the noise prevalent in social media, including spam and duplicate data, allowing for identification of true insights.
Conversation MetricKeywords and phrases are used to categorize topics and themes that appear in social media conversations on blogs, forums, microblogs and social networking sites. Categories are identified by Networked Insights’ proprietary Topic Discovery Engine (TDE) in conjunction with analysis from our social media analytics team. Once individual topics have been isolated, TDE is used to discover sub-themes, and various metrics (post volume, impressions, sentiment, etc.) are provided as needed for each topic.
ImpressionsImpressions are a calculation of the number of social mentions of a product/brand that visitors to social networking sites, forums, blogs and microblogs were exposed to. Impressions provide an estimation of how social media are consumed, are a way to account for the vast majority of social media users who do not actually create posts, and enable us to look beyond post counts to gain a better understanding of how much social reach a topic truly has. Impressions are a passive measurement tool and do not necessarily demonstrate engagement. As with other basic metrics, it is important to layer thematic insights upon impressions in order to understand what drives the conversation and what actions are required.
SentimentKeywords are used to describe brands and products. Each keyword is defined by Boolean-search strings tuned to accurately capture volume of conversation. Ratings of positive, negative and neutral are assigned to a random sample of posts in order to gauge the sentiment for a given keyword.
Topic DiscoveryA mathematical approach is used to understand what themes drive engagement. Advanced clustering technology extracts the key sub-themes expressed in the content related to a keyword. A qualitative analysis is included to expose what is really driving the engagement and how different sub-themes interconnect.
To learn more about Networked Insights Upfronts analysis – click here© Networked Insights, 2011 All Rights Reserved. 8
