Embed Size (px)
DESCRIPTION
Citation preview
New data on technology adoption by older adults
Kathryn ZickuhrResearch Associate, Pew Research Center’s Internet Project
March 26, 2014Presented to CTIA-The Wireless Association
@kzickuhr | @pewinternet | @pewresearch
2March 26, 2014 www.pewinternet.org
About Pew Research Center
Does not promote specific technologies or make policy recommendations
More: pewresearch.org/internet
@pewresearch (all topics)@pewinternet (internet & tech)
Data in this talk based on nationally representative telephone surveys of U.S. adults
% of adults who go online, 2000-present
Internet use over time
March 26, 2014 3www.pewinternet.org
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
59%
86%All adults 18+
Seniors 65+
March 26, 2014 4www.pewinternet.org
Go online (total) Go online via mobile device
74%
40%
68%
29%
47%
24%
37%
21%
Ages 65-69 70-74 75-79 80 and older
59% of seniors ages 65+ use the internet, and 30% go online via mobile device
September 2013 data
April 7, 2023 5www.pewinternet.org
September 2013 data
Differences by household income & gender
Go online
(total)
Go online via mobile
39%
18%
90%
57%
< $30k /yr $75k+ /yr
Go online
(total)
Go online via mobile
65%
34%
55%
28%
Men Women
April 7, 2023 6www.pewinternet.org
September 2013 data
Differences by gender + household income
Go online
(total)
Go online via mobile
38%
18%
40%
18%
Men < $30k Women < $30k
Go online
(total)
Go online via mobile
90%
52%
86%
48%
Men $50k+ Women $50k+
April 7, 2023 7www.pewinternet.org
47%
21%
65%
35%
Living with a disability
Not living with a
disability
29% of seniors are living with a disability
Seniors living with a disability are less likely to use the internet, including mobile
September 2013 data
04/07/2023
May 2011 May 2012 May 2013
83
91
55
77
www.pewinternet.org
The vast majority of American adults now own a cell phone of some kind, including 77% of all seniors ages 65 and older.
All adults 18+
Seniors 65+
Sept. 2013
04/07/2023
May 2011 May 2012 May 2013
35
55
11
18
www.pewinternet.org
However, younger adults are still far more likely to own smartphones
All adults 18+
Seniors 65+
Sept. 2013
April 7, 2023 10www.pewinternet.org
These patterns of mobile ownership continue with older age groups
September 2013 data
Cell phone (total) Smartphone
84%
29%
84%
21%
72%
10%
61%
5%
Ages 65-69 70-74 75-79 80 and older
04/07/2023
May 11 May 12 May 13
8
2
www.pewinternet.org
42% of all adults own a tablet
25% of seniors own a tablet
Jan. 2014
We’re starting to see a somewhat different story with tablet ownership
As of early 2014, about as many seniors own a tablet computer as a smartphone
April 7, 2023 12www.pewinternet.org
January 2014 data
92%
55%
75%
42%
32%
78%
22%
62%
25% 22%
All adults Seniors 65+
13
Internet users (79%) are far more likely than non-internet users (48%) to say that people without internet access are missing out on information.
September 2013 data
Among seniors ages 65+
04/07/2023 www.pewinternet.org September 2013 data
Thank you!Kathryn ZickuhrResearch Associate
Pew Research Centerpewresearch.orgpewresearch.org/internet
March 26, 2014Presented to CTIA-The Wireless Association
@kzickuhr | @pewinternet | @pewresearch
