New Revenue Earning Opportunities for ISPs from 1toGo

New Revenue Earning Opportunities for Internet Service Providers (ISPs) from 1toGo

Agenda

• Some challenges facing ISPs• Suggested strategies for ISPs• What is 1toGo?• Partnering with 1toGo

• 1toGo’s Cloud Based Services• ‘1toGo in a Box’

• Why partner with 1toGo?• Providing 1toGo’s services to your clients• Contact Us

• Increasing competition• Competition comes from traditional ISPs as well as mobile

operators *

• Increasing user sophistication and demands• Users use more bandwidth (e.g. video from OTT providers)• Require converged services such as telephony over your data

networks as well as fixed mobile convergence

Some Challenges Facing ISPs

* e.g.the GSMA expects that there will be 240 million Mobile Broadband connections in sub-Saharan Africa by 2015, compared to just 4 million fixed broadband connections


• Downward pressure on prices• Services have become commoditized• This leads to decreasing margins• Many service providers add little value (if any at all) but add to

the cost chain• Increasing subscriber churn

• Remaining profitable while increasing network capacity• Increased CAPEX and OPEX are required to maintain network

performance• As users are increasingly accessing services and content

from OTT providers over your networks• This makes it difficult to generate economies of scale

• The dilemma of having to choose between being:• A specialist provider of quality access networks• A provider of a portfolio of value added applications


Suggested Strategies for ISPs

• If you’re not big, find a niche instead of trying to compete with the big guys head on:• Target markets with less churn (e.g. SMEs/SOHOs)• You don’t have the capacity, know-how or time to be everything

to everyone• Focus, segmentation and service relevance are important• In order to be profitable, you need to be a dominant player with

a large market share or a niche player with a small market share providing value added services

• See Porter’s U curve on the next slide



• Generate VAS revenues from services/content with a quick time to value• Target the SME/SOHO market through ‘Cloud Computing’/SaaS

offerings• Gartner estimates that 20% of businesses will own no IT

assets by 2012• Quick time to value with minimum capital outlay• Meet the needs of SME/SOHO Generation Y/Millennial

employees• Offer new services like unified communications and mobility

– don’t be a ‘me too’

• Compete on service not price• Do what you are best at and partner with providers who

are better at doing what you cannot do• Stay in the minds of your customers• Partner with1toGo to offer our services – in our Cloud or

yours!• This enables you to jump through the horns of the dilemma and

thus concentrate on providing quality access networks• While being able to offer your clients a portfolio of

value added applications


What is 1toGo?

• 1toGo (www.1togo.net) is a cloud based VAS offering for service providers including telcos, MVNOs and ISPs which is powered by CommuniGate Systems’ (www.communigate.com) carrier grade VAS products

• It provides service providers a ‘quick time to value’ opportunity to generate VAS revenue from their assets

• And end users a unique customer experience and value proposition

• Without the service provider having to make a large investment in infrastructure and resources

http://www.1togo.net/

http://www.communigate.com/

What is1toGo?

• 1toGo enables the provision of Unified Communications and ‘one number’ services to end users such as• SMEs/SOHOs• Prosumers• Consumers• Diasporas• Expatriates• Communities/fan bases• Frequent travellers

• iPhone, iPad and Android enthusiasts

What is1toGo?

• Services 1toGo offers your end users include:• Location-, network- and device independent virtual phone

number/s• Fixed mobile convergence (FMC)• Presence• Instant messaging/conferencing• High definition (HD) voice and video calling/conferencing • IP PBX• Presentation sharing/web conferencing

*Services to be offered to an end user depends on the service offering to which the user has

subscribed

What is 1toGo?

• Services 1toGo offers your end users include:• Whiteboarding• A single email address and access interface to all messages

such as emails (including remote IMAP, POP3 and MS Exchange accounts), voicemails, SMSs and faxes

• Calendaring, address books, tasks, notes• A single secure area in the ‘Cloud’ to store files and share them

with colleagues and friends• Integration with CRM, ERP, social media etc.


subscribed

What is 1toGo?

• Services 1toGo offers your end users include:• Access to the above services as well as a range of call control

features such as call forwarding and ‘find me/follow me’ via a Web browser, desktop or mobile device

• An IP telephony front end for existing IMAP, POP3 and MS Exchange accounts

• Access to our services also via standard desktop and mobile email and VoIP clients available in the market place

• All the above on a month-to-month basis – no long term contracts


subscribed

What is 1toGo?

1toGo Web Browser/Desktop Client

What is1toGo?

What is1toGo?

1toGo Mobile Client

Partnering with 1toGo

• Two Business Models:• 1toGo’s Cloud Based Services• ‘1toGo in a Box’


1. 1toGo’s Cloud Based Services

• Create your own exclusive conditions under which your clients can access our services

• Then give coupons to your clients to access our services• And earn a commission from 1toGo based on coupons

redeemed• It’s as easy as this!

• How this partnership benefits you:• You earn VAS revenue even if you don’t have the capacity to

manage the technology• And additional outgoing PSTN call revenues• You create ‘stickiness’/client loyalty because of the ‘emotional

investment’ your clients make in 1toGo’s services• You can provide ‘BlackBerry like’ services to users of all

ActiveSync enabled smartphones• You receive these benefits while only making a limited

financial investment



• How this partnership benefits you:• With limited risk (an unsuccessful launch of our services by you

will not prejudice your brand)• You can extend your user’s access to your services beyond

your own network




2. ‘1toGo in a Box’

• ‘1toGo in a Box’ is a turn-key solution enabling you to host a 1toGo Cloud service platform quickly and effortlessly

• You join the 1toGo family but run your own business for your own account

• While enjoying the benefits of being connected to other 1toGo licensees and resellers

• We provide you with the necessary hardware, software, training, website customisation, professional services and marketing consulting

• So you can launch services within 50 days of agreement • The above infrastructure and services will meet your

initial needs• And support your future growth on a ‘pay as you grow’

basis


2. ‘1toGo in a Box’

Why Partner with 1toGo?

• Provide your customers with value added services:• Profitably, quickly and easily• Increase your margins

• Target niche markets in which you were unable to compete previously

• Enjoy the benefits of a comprehensive mobile strategy• Meet the needs of existing and new users who require

new generation converged communications in addition to basic access services

• Differentiate yourself from your competitors

Providing 1toGo’s Services To Your Clients

• The following slides shows one approach you can use to provide your clients with 1toGo’s services

• Please note that you needn’t follow this sequence• You can implement some of the stages concurrently• Or leave them out altogether







Contact Us

For more information, please contact:

Nigel Sinclair Thomson1toGo/Zwana Unicomwww.1togo.netEmail and SIP (IM/Voice etc.): [email protected]

http://www.1togo.net/

Technology

New Revenue Earning Opportunities for ISPs from 1toGo