Next Generation Technology Delivery

Next Generation Technology DeliveryHow broadcast and media can shift to multi-speed technology delivery to compete with digital natives

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We are living in the era of “Digital Darwinism” where society and technology evolve faster than broadcast, media, and communications companies’ ability to adapt.

Success will be awarded to companies that can challenge existing business and operating model assumptions and adapt to the new, fast-changing market and ecosystem. To meet this challenge, companies must design and execute hyper-compressed innovation cycles and approach technology with unprecedented agility.

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The Rise of the Digital Natives: Four Keys to Success


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Digital natives are leveraging their uniquely digital heritage to discover – and deliver quickly – to meet consumer expectations

1. INNOVATION

AT SPEED

2. SOFTWARE-ENABLED BUSINESS

PLATFORMS

3. RELENTLESS FOCUS ON OPTIMIZING DELIVERY

4. COLLABORATIVE CULTURE THAT’S

UNAFRAID TO FAIL

Digital Natives such as Google, Facebook, Netflix and Amazon are mastering the capabilities needed to personalize offerings and target consumers effectively.

Digital natives are first andforemost innovation-drivencompanies, applying “start-upmentality” at a massivescale.

The traditional wisdom is that great content sells. Butmost companies underestimate the capacity of even a weak platform to innovate and thereby produce content that becomes even better.

Accelerated featuredelivery through softwareengineering disciplines toenable innovation.

The raison d’être for technology delivery is supporting business innovation in a constant “Build-Measure-Learn” innovation cycle.


The Future for Broadcasting: A Next Generation Technology Operating Model



Broadcasters can achieve and sustain high performance by following a 4-step approach to redesigning the operating model

1. KNOW WHERE TO

START…AND START

FAST

2. ENABLE MULTI-SPEED DELIVERY

IN CORE APPLICATIONS

3. ALIGN FOR LONG-TERM

SUCCESS

4. FOSTER NEW SKILLS AND

CULTURE

Driving Transformation in the “Digital Darwinism” Era

Prioritize accelerated innovation and new practices where they differentiate the most: digital customer-facing systems of engagement.

Decouple core systems to allow speed where it’s needed by adopting new practices: Agile, continuous delivery and flexible architectures based on APIs, microservices, and virtualized cloud solutions

Traditional barriers betweenEngineering and IT must fallas broadcasters shift to aninteractive, software-enabledfuture.

The Build-Measure-Learn model that’s required to support accelerated innovation requires a different corporate culture and capability from broadcast’s heritage.

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Contact Us About AccentureAccenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Copyright © 2016 Accenture. All rights reserved. This document is produced by consultants at Accenture as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks

Mark MillerManaging Director, Technology StrategyAccenture Communications, Media, and [email protected] Youssef TumaManaging DirectorAccenture Media & [email protected] Peter McSharrySenior Manager, Accenture Communications, Media, and [email protected]

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