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No Insight Left BehindFrom Massive Digital Insights to Business
Panot KanjanasoonHead of Marketing & Digital Solutions – G-ABLE13 December 2017
www.g-able.com
Digital Insight is not about Sexiness or Coolness
Technology does not make Digital great, but principle does.
Measurable
“What gets measured, gets managed.”
Automateable
“1st Rule of Any Tech is Automation”
Scalable
“Scale with Confident and Effectiveness”
Digital Insight is not about Sexiness or Coolness (Cont.)
Many CMO said that the answer of “Why” is changing all time, and until we know it, the answer is not useful anymore.
Thus, we don’t need to know “Why” all the time, but ability to instantly know the optimal way to do business is more essential.
Real-time
“Strategy changed from quarterly to
daily or even hourly”
Actionable
“Many times, Insights are useful but
not actionable"
Digital Marketing in Thailand is HIGHLY UNDERATED
Facebook Ads
WebsiteFan Page
VDO Ads
Banners
Programmatic Ads
Publisher Networks
SSP / DSPNLP for SEM
ROI Optimization
Machine Learning Personalization
Audience Targeting
Interest Targeting
Interest Targeting
Big Data Analytics Real-time Bidding
CRM Workflow
Marketing Automation AND
MORE…
Celebrities Channels
Display Ads
Reporting
Visualization
Beautiful GraphicCreatives
G-ABLE Capabilities
We enable our clients to transform for the future while evolving their existing businesses.
Customer Experience
Future of Work
Digital Experience
Design Thinking
Digital Transformation
Modern Infrastructure
G-ABLE Offering Products & Services
Digital Strategy is not about one single discipline, but multidiscipline.
Vis
ion
Ex
ec
uti
on
Marketing Strategy Corporate Strategy
Digital Marketing Creative & Tech Production
Digital Platform
CRM & Omni Channels
Website, Mobile App
BI & Visualization
Big Data
E-Commerce
Business Analytics
Platform Strategy
Online Channels (GG, FB, Web..etc)
Campaign & ROI Management
Brand Design
Imp
lem
en
tati
on
Media Design
Productions
Corporate Identity
Full Stack Developer
UX & CX Design
Cloud & Infrastructure
Brand & Market Analytics
Automation
Digital Strategy
Offline Channels Integration
Digital Workplace
Productivity Tools
Department Collaboration
Change Management
Cybersecurity
Business Applications
Advanced Technologies
G-ABLE focuses on nation-wide projects.
Our renegades and realists develop business strategies and create experiences that learn and adapt to the changing
behaviors of the people who matter most.
80%Focus on Large EnterprisesWith more than 28 years experience of taking care leading companies in Thailand, especially large companies in Stock Market.
50+Global Partner AlliancesWith Big names such as Microsoft, Oracle and many more.
65MMillions of Thai people using G-Able products everyday directly and indirectly.
Website, Social and other Digital Medias are replacing TV & Prints!
Why we still need to analyze TV & Prints?
Why we don’t move to analyze Digital medias?
“Actionable Marketing Analytics Solutions”
Brand A
Brand B
Brand C
Brand A
Brand B
Brand C
Brand A
Brand B
Brand C
Brand A
Brand B
Brand C
Brand A
Brand B
Brand C
Brand A Brand B Brand C
BRIAN : Marketing Analytics Suites
Website Analytics
1
3
2
4
To create greater Digital
campaigns than your competitors
Public Relations Analytics
To choose greater media and
create greater public relation than
your competitors
Ads Analytics
To create greater Ads campaigns
than your competitors
Social Analytics
To know deep audience insight so
you can greatly better response to
them
“Actionable Marketing Analytics Solutions”
BRIAN: Website Analytics
“To create greater Digital campaigns than your competitors”
Key Features & Benefits
Understand how your competitors gain their
website traffic
Help marketer identify efficient referral sites
Know how your competitors’ PPC campaign
performed along with their estimated CPC budget
Better select the right Ads network or publisher
based on their performance
Improve your website content and structure based
on what people are interested in
Identify right competitors customers are
comparing
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A Brand B Brand C Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A
Brand B
Brand C
Brand D
Brand A Brand B Brand C Brand D
BRIAN: Ads Analytics
“To create greater Ads campaigns than your competitors”
Key Features & Benefits
Know what your competitors doing on display
advertising including Facebook Ads, GDN, and
others display ads network.
Identify Facebook campaign that performed well
Better design Ads mood & tone based on
performance of competitors’ feedback
Create batter display ads strategy than your
competitors
Brand A Brand B Brand C Brand D
Brand A Brand B Brand C Brand D
BRIAN: Public Relations Analytics
“To choose greater media and create greater public relation than your competitors”
Key Features & Benefits
Understand your competitors PR strategy
Benchmark engagement performance of each
competitors and media chosen
Identify competitors’ success PR campaign
Better select efficient media for your PR
campaign
Brand A Brand B Brand C Brand D
Brand A Brand B Brand C Brand D
BRIAN: Social Analytics
“To know deep audience insight so you can greatly better response to them”
Key Features & Benefits
Know what people like and dislike about your
competitors
Understand competitors’ social communication
strategy
Knows where your target audiences are
Identify real-time trending topic
Help improving your social engagement strategy
Select the right influencers for your brand
Brand A Brand B Brand C Brand D
Brand A Brand B Brand C Brand D