Rotary.org

Digital Transformation through Drupal

•  Privately held •  Founded 2003

NEW YORK BOSTON PHILADELPHIA

ABOUT US

•  Employee base (130+) •  3 Offices

HQ

OUR SERVICES

Strategy / Customer Research / Digital Strategy / Mobile Strategy / Multi-Channel / Analytics

Experience Design / Experience Strategy / Information Architecture / Content Strategy / User Experience + Design / Product development + innovation / Brand Strategy + Design

Technology / Platform Strategy + Implementation / Architecture + Solution Design / CMS Implementation / 3rd Party Integrations / Analytics / Search / Mobile Development

WHAT IS ROTARY?

Rotary connects leaders, celebrates diverse perspectives and creates a positive change in communities around the world.

ROTARY: CAUSES

/ Eradicating polio / Promoting peace / Growing local economies / Saving mothers and children / Supporting education / Providing clean water

ROTARY: NETWORK

/ 1.2 million members / 34,000 clubs / 200+ countries

ROTARY.ORG: BEFORE

ROTARY.ORG: CHALLENGES

/ Unclear picture of Rotary’s positive impact / Alienating to outsiders / Difficult-to-find information / Lack of web governance / Not fulfilling membership’s needs / Not effective for sharing between clubs, members

Surveyed 10,000+ members of Rotary and related entities, including non-member donors, from 14 countries.

ROTARY.ORG: EXTENSIVE RESEARCH

General Public /  Showcase Rotary’s

enhanced brand /  Enable regional membership

messages /  Increase overall awareness of

Rotary /  Inspiring or motivational

message

ROTARY.ORG: TWO SETS OF OBJECTIVES

Members /  Provide tools, data, and

information /  Navigation focused on

Rotary’s business /  Significantly more detail and

depth /  Enhance education and

training opportunities

ROTARY.ORG: TWO SITES

General Public Members

TECHNOLOGY: CONTENT MANAGEMENT

/  Wanted to move away from SharePoint /  Evaluated Ektron and Drupal /  Selected Drupal due to

–  Flexibility –  Capabilities –  Open Source –  Possibility of leveraging members to extend site

/  Selected Acquia

/ Wanted out of authentication business / Data driven authorization to functionality / API-based and invisible to members / Enable a simplified experience for members / Selected OKTA

TECHNOLOGY: MEMBER MANAGEMENT

/  Legacy applications were re-styled and linked through an authentication gateway

/  Drupal to CRM (netForum) integration was built to support profile data

/  All integration is real-time but cached in Drupal for performance purposes

TECHNOLOGY: INTEGRATE HOMEGROWN APPLICATIONS

/ Opted for responsive design approach / Less than 15% of all traffic was mobile / Theme was built in Zurb Foundation

TECHNOLOGY: MOBILE

ROTARY.ORG TODAY: PUBLIC

ROTARY.ORG TODAY: MOBILE

ROTARY.ORG TODAY: MEMBERS

ROTARY.ORG TODAY: MEMBER CONNECTIONS

OUR ROLE

/ Implementation and customization of Drupal / Design feedback / Project management

RECIPE FOR SUCCESS

/ Embrace the development process / Stay involved without micromanaging / Remain flexible / Prioritize the wish list / Hire the right people

POSITIVE RESULTS

/ Visits increased by 17% / Unique visitors increased by 26% / Time on page and pages per visit remained stable / Mobile visits increased by 42%

PERFORMANCE AND SUCCESS

New York Office 130 West 42nd StreetNew York, NY 10036Tel: 212-819-1700

Boston Office 470 Atlantic Avenue Boston, MA 02110Tel: 617-725-8888

Philadelphia Office 1650 Market StreetPhiladelphia, PA 19103Tel: 215-558-2700

info@northpointdigital.com    /  www.northpointdigital.com  /  @northps  

Q & A