Social Media Marketing Plan

By: Amelia, QianWei, Khairul,

Idrees

Our Slogan

NTU, a place where study meets fun!

Objectives1. To get more students to enrol to NTU2. To build school spirit3. Students to be more active in social

media

Target Audience1. Jc, poly-grads & working adults2. Current NTU students

Our Campaign• Use social media platforms • Selected students & staff • Get students & staff to post videos & tweet• Blog about their daily life & post to facebook• Tweet fun facts about campus• Post videos of campus

Duration30 Days

Because…• Enough time • Create enough buzz for NTU• Achieve our goals

Our Brand• Portray NTU as a fun and exciting place• NTU is a great place to spend their

next few years• Encourage people to enrol in NTU

Reinforcement of Brand• Use social media • Attract more potential students • Reach out further• Constantly updated changes

Brand Trust• Comment on post• Ask questions on Facebook page• Follow their tweets• Potential students learn & discover

campus life

Listening Strategy• Monitor tweets/facebook status

updates of students & staff• Study comments made• Google analytics

Collecting Feedback• Online surveys• Reply emails• Collect feedbacks through

facebook/twitter/forums

Desired Campaign OutcomeGoal Funnel Conversion Metric

Current Value

Desired Change

Engagement Facebook fan page Number of likes

Number of subscribers

6,353 10%

Engagement Twitter page Twitter followers

Number of followers

44 20%

Viral effect YouTube channel Videos viewsNumber of

views0 20%

Social Media Platforms• Twitter• YouTube• Facebook

Conclusion• Support our marketing plan• Increase enrolment• School sprit• Active on social media

Thank Youfor your time!

Q & A