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Creating value through engagement

O2 Wifi | Creating Value through Engagement

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O2 Wifi offer free wifi across the UK. You don't even need to be an O2 customer to use it. This presentation given by the MD at the global Wifi Broadband Alliance conference explains how and why they're succeeding. Designed by ProPresent Ltd June 2013.

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  • 1. Creating valuethrough engagement
  • 2. 1Agenda What weve done How weve done it Why weve done it
  • 3. 2A better agenda Why? How? What?
  • 4. 3Why?Wifiis not the business model
  • 5. 4Why?Mobile data off-loadis not the business model
  • 6. 5Why?is the business modelEngagement
  • 7. 6How?
  • 8. 7How?
  • 9. 8Priority MomentsSmart StepsO2 MoreO2 MoneyO2 WalletO2 WifiWhat?
  • 10. 9Awayfrom venueInvenueWhat?O2 WalletO2 MoreNearvenuePriority MomentsSmart StepsO2 Wallet (NFC)O2 Wifi
  • 11. 10ProgressQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 2013
  • 12. 11Create Scale Experience & EngagementQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 2013
  • 13. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 201312Create Scale Experience & Engagement1000 locations100k customers
  • 14. 13Create Scale Experience & EngagementQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 20136500 locations4 million customers
  • 15. Create Scale Experience & Engagement14Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 20139500 locations7m customers
  • 16. 15Trusted providerof brilliant digital experiences

Free public Wifi the easy way - O2 · • Easy to register – simple registration and text message authentication • Automatic sign-in – once someone's registered and logged on,

Free public Wifi the easy way - O2 · • Easy to register – simple registration and text message authentication • Automatic sign-in – once someone's registered and logged on,

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