DATA : READER & CONTENT PROFILING

O.DELTEIL GEN, 13TH MAY 2014

Two types of data are relevant for a modern news publisher :

2  

Content data

[sémantic]

Reader data

[cookies]

3  

THE ARTICLE as an ENTRY POINT

4  

Standardized sémantic footprint! (IPTC) !

5  

6  

DATA

360 (iptc)

#TROLL (twitter analytics)

reader/customer Profiling

External DataBases

Les Echos Data

video script

Xiti analytics

Semantic on Les Echos

MARKETING!• Content marketing !

• Readers dashboard!• Newsroom management!• Decision making!• Prédictive analysis tools!

• Les Echos Group products upselling (content & services) !

DISTRIBUTION!• Audience!• Subscription!• Content personnalization!• Targeted emails!• Dynamic offerings !

AD!• Value added CPM!• Branded content!• RTB optimization!

DATA virtuous circle