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How do you start “doing user experience”? Does it sometimes seem to be compromised for the sake of strong stakeholders, big data or marketing? In this talk we will walk through a few tools, from both research and design toolboxes, that we’ve used at AVG to put user needs and experiences back into focus.
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Putting people first in data driven environment
Ondrej Langr, User Experience Architect
AVG Technologies
source: peter dutton / flickr
source: adrian keynon / flickr
source: RiverRatt3 / flickr
Numbers and statistics
`what` but not `why`Emotions Expectations Changes in these over timeMindset users left us withWhat info users are specifically looking for?Did they struggle during the task?
case-study 1:Anti-virus user journey
Anti-virus user journey
case-study 2:Information architecture
redesign for avg.com
TBD
afterbefore
the process
1) Understand how users choose AntiVirus
2) Decompose website & card sort
research
the process
1) Defined tasks in users` terminology2) Created prototype that supports the tasks
research > design
the process
research > design > validation
1) Validate how users accomplish tasks in the new architecture
2) A/B test the new design before launch
Key takeaways
Statistics and big data are limited in providing info to design usable and enjoyable products or services.
You can not put users first without actual users.