One Step AheadHottest Search Trends &How to Maximize Opportunities

Grant SimmonsDir. SEO & Social Media Product

The Search Agency

Search Engine OptimizationSEO

It’s about the user, stupid.Not the stupid user.

Search Engines are the*most* discriminating of users!

@simmonet

Current Future SEOConnect Search Intent to Site Content

With Context of:• Location• Behavior• Platform• Conversation

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Future SEONew Locations

Hyper GEO Target• Inside Stores• ZIP Codes• Events / Venues

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Future SEONew Behavior

• New queries• More personalization• When searching• Where searching• How searching“Search Everywhere Optimization”

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Future SEONew Platforms

• Mobile• Wearable• Smart vehicles• Appliances• Television / consoles etc.

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What to Do?

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Brands Need to…Understand theirCustomer / prospect

IntentContext& how they ask

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Brands Need to…Identify:• Who?• Where?• When?• What?• How?

Create & Connect@simmonet

Current Future SEO + SocialContent is KingAuthority Content is Kingier

Authorities are:• Known• Credible• Topic Experts

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Future SEO + SocialGetting Known

Google “web of people”

Google+ +@simmonet

Future SEO + SocialBuilding Credibility

• Reviews, news, views…• Authors of content• Broadcasters• Social amplification

Create Engagement

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Future SEO + SocialRecognized Topic ExpertsFocused Consistency

• Connections / links• Social love• Associations / citations

“Digital Footprint”

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Future SEO + Social

“

o”

We’re (Google) doing a better job of detecting when someone is sort of an authority in a specific space… and trying to make sure that those rank a little more highly if you’re some sort of authority…”

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Matt Cutts – Google Engineer

What to Do?

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Brands Need to…Identify, Grow,Encourage, Find,Promote, Hire,Engage, Build,and / or Empower

Authorities

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SEO / Social PrognosticationsCrowd Source the Last Slide

Thoughts?

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One Step AheadHottest Search Trends &How to Maximize Opportunities

Grant SimmonsDir. SEO & Social Media Product

The Search Agency