Embed Size (px)
Citation preview
CERTs
Conference
Neely Crane‐Smith
Center for Energy and Environment
February 10th, 2009
One‐Stop Community Energy Services Pilot Program
Center for Energy and Environment
Community-Based Social Marketing
Uncover specific community barriers
Create opportunity for positive interpersonal communication
Public commitment
“Foot-in-the-door” technique
Incentives
Long-term feedback mechanism
One-Stop Community Energy Services
Pilot Programs
Community Engagement
Community Leader Feedback
“I wanted to do something to help curb climate change. Additionally, I wanted an excuse to introduce myself to all of the people on my block.”
“(1) It’s a really great program.(2) Good opportunity to meet my neighbors and talk to
them about something useful.(3) Free stuff!”
Workshops
Energy Presentation
Why energy efficiency is important
How the pilot will function
The impact of installing the free materials
Behavior change
Information Tables
Experts Available
Sign-Up for Home Visits
Materials
Compact fluorescent light bulbs
Faucet aerators
Low-flow showerhead
Programmable thermostat
Gasket Seals
Pipe wrap
Power strip
LED night light
LED holiday lights
Home Energy Use Inventory
Participant Feedback
“Seeing how many other people were implementing a similar energy saving measures in my neighborhood…was really empowering and community building.”
“It got me excited to really start being aware of the energy that I use…it’s hard to visualize what my little part can do, but I think the workshop really got people fired up. I know it did for me.”
Participant Feedback
“The technician made many improvement suggestions. I quite liked the visit because it allowed me to ask a number of questions in an informal environment. It was very helpful!”
“Confirmation of what we are already doing.”
‘Thanks for doing this. I feel fortunate to be part of the pilot study. One additional comment regarding this pilot study: it was very impressive to me that our city council members were some of the door-knockers signing people up. My thanks to them for their involvement!”
Program Expansion
Anticipating funding from the Legislative-Citizen Commission on Minnesota Resources (LCCMR)
Program to begin July 1
Committed to work with seven cities
• Minneapolis
• St. Paul
• Rochester
• Apple Valley
• Owatana
• Austin
• Duluth
Increasing services and program offerings
Program Expansion
