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FILM260 (Matrix) Flipbook AssignmentJune/5/16 Brandon TranPhoto: cc: BlickPixel

ONLINE IS THE NEW REAL WORLD

1 Introduction

2 Digital Sync

3 Challenges

4 Clicktivism

Agenda

5 Outlook

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1INTRODUCTIONPhoto: cc: Unsplash

“In 2015, there was a 57.7 percent increase in adults (18 and over) in the U.S.that use wearable technology to 39.5 million. That growth will continue, with a

projected 81.7 million adults using wearables by 2018.” – eMarketer [1]

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“Five percent of human-resource professionals report that their companies require them to do online research about candidates, using social networking

websites to scrutinize applicants” – Rosen [2]

INTRODUCTIONPhoto: cc: Unsplash

In the growing age of wearable technology and digital presence, people have shifted towards developing exaggerated online personas rather than what they

are truly passionate about or impressing people in real life.

3Photo: cc: Stux INTRODUCTION

4DIGITAL SYNC

Society has become addicted to constantly checking social media for updates, creating self-esteem issues and increased judgemental opinions of virtually

everything seen on social media. [3][4]

Photo: cc: OpenClipartVectors

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Future predictions indicate even more technological synchronization, meaning it will eventually be impossible to avoid social networks. This will cause users to be

chained to their social profiles forever. [5]

DIGITAL SYNCPhoto: cc: Unsplash

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Thus the focus will shift towards impressing people on social media rather than in real life. The evolution of job hunting, career planning, and education are

dependent on the perception of user social media profiles. [6]

DIGITAL SYNCPhoto: cc: Ariap

7CHALLENGES

A study has shown that about 75% of people on social media lie in order to make their lives seem more interesting. [7] Therefore, people should not be so swiftly

judged based off of their social media profiles.

Online vs. Reality

Photo: cc: ElsieHamiltonPhoto: cc: DodgertonSkillhause

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Individuals are beginning to only do things to make their online presence appear more exceptional than in reality. This leads to initiatives that said individuals

undertake to be done without as much care or diligence.

Photo: cc: KPGoldPro CHALLENGES

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“Clicktivism” – “the use of social media and other online methods to promote a cause.” [8] However there have been many cases where ‘clicktivism’ is simply

used as a tool to promote traffic to user social media profiles.

Photo: cc: GotCredit CHALLENGES

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“Of the 70% who said they used digital media to learn about changes they can make in their lives to create positive social or environmental change, only 25%

made changes.” [9]

CLICKTIVISMPhoto: cc: Wil Sylvince

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#Kony2012 took 2012 by storm as a documentary depicting the struggles in Uganda generated 112 million views one week after it went live. [10] Yet one year

later in the Spring of 2013, officials suspended the manhunt entirely. [11]

CLICKTIVISMPhoto: cc: Premier Advertising World Wide

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12CLICKTIVISM

Due to social media creating low self esteem in people, they crave attention through the likes, follows, and shares that their ‘clicktivism’ posts receive;

however effectively no real change is able to occur.

Photo: cc: Johny_Deff

13OUTLOOK

“The obsession with external recognition is now entering our professional lives.” People measure success off of meaningless social media metrics as opposed to

real results. [12] Social Media has created a misallocation of time and focus.

Photo: cc: OpenClipartVectorPhoto: cc: DidgemanPhoto: cc: ijmaki

14OUTLOOK

Reputations precede users, leading to less modesty as users actively have to divulge personal information, in order to prove authenticity; creating pressure for

new titles/positions regardless of the passion or validity of said positions. [13]

Photo: cc: Eliot Phillips

15OUTLOOK

1) Monitor and control social media posts.2) Actively learn about social causes and only commit to passionate ones.

3) Create support systems to help regulate social media posts.

Photo: cc: AkiraVoorheesPhoto: cc: OpenClipartVectors

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16OUTLOOK

In a decade’s time, wearable technology will be flawlessly integrated in everyday life as online profiles will become more valuable than real identities; simply put,

online is the new real world. [14]

Conclusion

Photo: cc: InsSpirito

[1]: "Wearable Usage Will Grow by Nearly 60% This Year — EMarketer Newsroom." EMarketer Newsroom. N.p., 29 Oct. 2015. Web Accessed 01 June 2016.

[2]: Rosen, Jeffrey. "The Web Means the End of Forgetting." The New York Times. The New York Times, 24 July 2010. Web Accessed 02 June 2016.

[3]: Darbyshire, Demetria. "Don't Judge a (Face)Book by Its Cover: Exploring Judgement Accuracy of Others’ Personality on Facebook." Scholars Portal Journals. N.p., May 2016. Web Accessed 28 May 2016.

[4]: Indvik, Lauren. "Social Media Fuels Low Self-Esteem, Anxiety [STUDY]." Mashable. N.p., 08 July 2012. Web Accessed 20 May 2016.

[5]: Cole, Samantha. "How The Apple Watch Will Change Office Life." Fast Company. N.p., 12 Mar. 2015. Web Accessed 01 June 2016.

[6]: Singer, Natasha. "They Loved Your G.P.A. Then They Saw Your Tweets." Gale Academic OneFile. Gale, 10 Nov. 2013. Web Accessed 2 June 2016.

[7]: Dailymail.com, Ellie Zolfagharifard For. "Welcome to Fakebook: More than 75% of People Admit to Making Their Lives Seem More Exciting on Social Media." Mail Online. Associated Newspapers, 01 Feb. 2016. Web Accessed 01 June 2016.

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Works Cited

OUTLOOK

[8]: Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com, 20 Aug. 2014. Web Accessed 01 June 2016.

[9]: KIELBURGER, Craig and Marc. "A Click Is Not Enough to Have Impact on World." Canoe.com. N.p., 10 Apr. 2015. Web Accessed 01 June 2016.

[10]: Grossman, Samantha. "'Kony 2012' Documentary Becomes Most Viral Video in History." NewsFeed Kony 2012 Documentary Becomes Most Viral Video in History Comments. N.p., 12 Mar. 2012. Web Accessed 02 June 2016.

[11]: Bellantoni, Christina, and Katelyn Polantz. "One Year Later: What Happened to #stopKony?" PBS. PBS, 19 Apr. 2013. Web Accessed 02 June 2016.

[12]: Gulati, Daniel. "Our Dangerous Obsession with External Recognition." Harvard Business Review. N.p., 10 Dec. 2013. Web Accessed 01 June 2016.

[13]: Clark, Doris. "It's Not a Job Search, It's a Permanent Campaign." Harvard Business Review. N.p., 28 Mar. 2012. Web. 01 June 2016.

[14]: Solis, Brian. "Online Is the New Real World: Your Digital Reputation Precedes You." LinkedIn. N.p., 20 Feb. 2014. Web Accessed 03 June 2016.

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Works Cited Continued

OUTLOOK

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Media Works CitedTitle: Photo: cc: BlickPixel - https://pixabay.com/en/board-electronics-computer-453758/

Slide 1: Photo: cc: Unsplash - https://pixabay.com/en/smartwatch-gadget-technology-smart-828786/

Slide 2: Photo: cc: Unsplash - https://pixabay.com/en/binoculars-looking-man-discovery-1209011/

Slide 3: Photo: cc: Stux - https://pixabay.com/en/social-media-world-communication-1405601/

Slide 4: Photo: cc: OpenClipartVectors - https://pixabay.com/en/cartoon-cellphone-chat-comic-1300224/

Slide 5: Photo: cc: Unsplash - https://pixabay.com/en/chain-link-metal-strong-connect-690088/

Slide 6: Photo: cc: Ariapsa - https://pixabay.com/en/facebook-box-facebook-like-1334045/

Slide 7: Photo: cc: elsiehamilton – MorgueFilePhoto: cc: DodgertonSkillhause – MorgueFile

Slide 8: Photo: cc: KPGolfPro - https://pixabay.com/en/linkedin-linked-in-1007071/

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Media Works Cited ContinuedSlide 9: Photo: GotCredit - https://www.flickr.com/photos/jakerust/16649920968/

Slide 10: Photo: cc: Wil Sylvince - https://www.flickr.com/photos/wilsylvince/13983891640/

Slide 11: Photo: cc: Premier Advertising World Wide -https://www.flickr.com/photos/92904242@N06/8442797979/

Slide 12: Photo: cc: Johny_Deff - https://pixabay.com/en/like-facebook-share-media-social-1314734/

Slide 13: Photo: cc: OpenClipartVector - https://pixabay.com/en/balance-brass-court-justice-law-1300335/Photo: cc: Didgeman - https://pixabay.com/en/clock-pocket-watch-gold-valuable-597435/Photo: cc: ijmaki - https://pixabay.com/en/surprised-salaried-worker-computer-1184889/

Slide 14: Photo: cc: Eliot Phillips - https://www.flickr.com/photos/hackaday/2433664097/

Slide 15: Photo: cc: Akira Voorhees – https://www.flickr.com/photos/akiravoorhees/15512259474Photo: cc: OpenClipartVector - https://pixabay.com/en/achievement-golden-medal-trophy-1293132/

Conclusion: Photo: cc: InsSpirito - https://pixabay.com/en/abstract-geometric-world-map-1278077/

OUTLOOK