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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
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Some data
1.2 Billion users in 2012
4.4 Billion users in 2017
Europe21%
Europe29%
2012 2017
How many Apps? And how many downloads?
• 1’770’000 Apps from the biggest 4 App Stores (Android+iOS have 89% of market share);
• Only within the 2013 70 Billion downloads.
What about Revenues?
• 20-25 Billion of US Dollars (2013)
25 Developers
Others
Some evidences
The keys of Success
1. Discoverability...But
“Having a great idea is just 5% of the process”
Mikka Olsson
2. Customers adoption and loyalty
Passionate and diverse Team
Solution: connection
Online Multisided Platform
Eu Version of
• Online matching for entrepreneurs• Events in the regions
Where is the innovation?
1. Europe oriented• Focused on Eu (events and
advertisement)
2. Centrality of
European Commission• No fees charged• Reliability of a big and central
istitution• Bigger visibility and adoption
3. Investors section• Lower research costs• A Bulk of customised opportunities for Risk
Adverse Investors• Internation appeal
Thank you for you attention