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6/6/2013 1
Ultimate Online Ordering TipsEasy Tips for Increasing Ticket Sales
And Customizing Your OLO
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• A “True Item Upsell” is a popular way to get a customer to add more to a ticket. For instance, if someone orders a burger, you would want to upsell them to fries. This can be accomplished in these options by creating a “True Item Upsell” option set.
• Can be attached to multiple items• Can upsell multiple items in one upsell set
True Item Upsell
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• True item upsell is shown on the second screen that comes up once a customer adds an item to the shopping cart:
True Item Upsell
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• How to add a True Item Upsell• Click on “Options” • Click on “Add New Options” (if you have not made an upsell option yet)• • Enter appropriate values at the top (Min-how many they HAVE to
order, Max-How many they can order, Included-how many come free with the item)
• Check the “True Item Upsell”• • For the Options themselves, put in an Option value e.g. “Fries” and
then under Menu Item, find fries on the actual online menu.
True Item Upsell
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True Item Upsell
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• You can now use this option set on any menu item you would like to add the upsell to. Simply put a checkmark next to the item, and choose the option set from the bottom and hit “use option set”. It will add it to any item you have a checkmark on
True Item Upsell
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Final Upsell• The “Upsell” section is useful for
turning an item into a “final upsell.” With this functionality, if you’ve started your checkout and you haven’t either ordered an item from this section or this specific item, it will ask the customer if they want to add this to the order. This functionality is most effective if the item being upsold also has an image to display.
– Prompt to add at check out
– Can be any single menu item
– Message can be customized
– Can be prioritized– Can be set to be skipped
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• This is shown on the “checkout screen” (ex. Garlic Parmesan Groovy Twists)
Final Upsell
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• Go to the item you would like to use, go to “edit” • Near the bottom of the item “edit page”, add the phrase into
the box (ex. “Would you like to add an order of Garlic Parmesan Groovy Twists to your order?”)
• Note: You can add more than one upsell, and “rank” them as to which one comes first using the “upsell priority” box. Also, if it is a sized menu item, you must also check which size is using the upsell
Final Upsell
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Final Upsell
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Adding Pictures to Your Online Menu
Graphical OLO
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Graphical OLO
• If your account has never been set up for graphical ordering, contact support to activate graphical ordering.
• Click on Menus then Edit
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Step 1: Load Pictures • Log On to LetsGet • Click on Images • Check the box next to any repository of stock
images that you want available for your account. Save.
• Click on “Step 2” to upload your pictures
Graphical OLO
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Graphical OLO
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Graphical OLO
Step 2: Upload Pictures • Click Choose File to
select a picture file or a .zip file from your computer.
• Press Upload File • Save
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Graphical OLO • Helpful hints
– Best approach is to get all the images and put them in a zip file. The images will be resized automatically. Use the upload file dialog to add them to the system.
– These images will use the file name in the “best guess” match, so make sure that the images have good names before uploading. (onions, meatlovers pizza
– Nice to upload a Logo and Color Block for place holder and defaults– Preview, Review and Revise
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Graphical OLO
Step 3: Select Images
• Click on Menus • Click on Images
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Graphical OLO
Step 4: Menu Section • Select the menu section from
the drop down on the left. • Select images by choosing a
“Group” of images from the drop down on the right.
• Click on “Selected Menu Section”, then pick an image that will appear when a user clicks on this menu section.
• Repeat for Unselected and Default image.
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Graphical OLO
Step 5: Menu Items • Select your menu items or
modifiers in the left section. • For each, select an image
from the right. • When selected, it will appear
in the upper right and next to the item itself.
• It will be saved automatically. • The “Best Guess” will try to
match image names to item names for you.
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HELPFUL HINT For an item or modifier to best-guess match,
ending “s” are ignored (so “mushroom” will match “mushrooms”).
Graphical OLO
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For menu items and modifiers:• Choose each image which is not matched, and match up with
best guess by clicking on the item on the left and the image on the right.
• HELPFUL HINTOptionally choose a default image for each section for unmapped items, and a default image for option sets for unmapped option set items; these can be anything from the “image coming soon” to a simple texture background to your logo.
Graphical OLO
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Click on step 3 to setup additional styles. Under each of the 4 suggestion areas, pick the appropriate
suggestion (1-4 in the suggestion column). This will give you a good CSS starting point, and you can tweak as
needed. For “Menu Section Default Styles” set the number of menu
columns to most likely 2 (almost never one), and “copy down” for consistency.
For “Option Set Default Styles”, set the website and mobile display options as needed, and “copy down” for consistency
Graphical OLO
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Graphical OLO
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For section images, typically three choices: • Use standard text. • Add a CSS background (from menu styles) with both
selected and unselected styles. • Add a CSS style AND a background image.• Add special images for each button, both selected and
unselected. Be aware, this approach can be effort intensive, and the results are not always attractive.
Graphical OLO