Online Technologies

Scene #1

by Lilit Davtyan

Talks on PR

Yerevan, Armenia, July.13.2011

Developments in Communication

Lets Most people to easily access information while they are driving, out shopping, at home and doing other tasks.

Help to increase the number of visitors attending the event.

Enable to communitcate with users easier.

Enable to do PR o easiero faster o more efficient

The Importance of New Media Technology

Facebook, Twitter, LinkedIn, Google+

WordPress, LiveJournal, etc.

Webpage (Website)

YouTube, Vimeo

Search Engine Optimization (SEO)

E-mail, Mailing Lists, Mailing Groups.

Online Tools/Services that Nowadays Should be Used in PR

Speed of Information Transmission

Operativeness

Absence of physical boundaries

Targeting of specific audience

Interactiveness

Less Resources

Accessibility (24/7)

Implications of New Technology on PR PROs

Insufficient Spread of the Internet

Relative low quality of existing Information

Favorable conditions for “Black” PR-technologies

Demographic Composition of Users

The inability to verify the accuracy of the information

Need for constant technological updates

Implications of New Technology on PRCONs

Technology has positively impacted the PR practice◦ 97 % students ◦ 95 % professionals

Technology enables PR professionals to easily reach mass markets◦ 75 % students ◦ 88 % professionals

Acceptance of New Technology Tools in PR Survey of Public Relations Society of America (PRSA) and Dow Jones & Co

Barack Obama widely used Internet for his campaign, He

◦ Sent an e-mail to supporters indicating that they could sign up to be the first to receive an email or a text announcing his choice for vice president. 

◦ Used the Internet to organize his supporters in a way that would have in the past required an army of volunteers and paid organizers on the ground

◦ Used YouTube for free advertising ( 6.7 million people have watched the 37-minute speech on YouTube. The campaign’s official stuff they created for YouTube was watched for 14.5 million hours, To buy 14.5 million hours on broadcast TV is $47 million)

◦ Start a Web site called MyWhiteHouse.gov to talk with citizens.

◦ Used Twitter, a social-networking and micro-blogging service featuring instant

messaging( By signing up to Mr Obama’s twitters, the campaign at once signs up to yours).

◦ Etc.

Example of Using New Technologies