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open engineering
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Open Engineering
By Cheng Zhang 2nd,Feb,2012
Cheng’s personal info
PROPRIETARY & CONFIDENTIAL – not for distribution
Chris Dodge
Current role: MCAD&PLM Competitive Strategy Specialist
Tenure: 4 years
PTC Impact▪ Participated in MCAD competitive intelligence webcast training for sales force quarterly.▪ Initiated and ran competitive benchmark analysis of Competitors’ new released MCAD products.▪ Heavily involved “Beat SolidWorks Program” initiated by sales operation
Pre-PTC ExperienceIntern at R&D Department of Shanghai machinery company (June ’07- March ’08)Assistant at Flying Shear Balance Study team, BaoSteel (Aug ‘06 – March ’07)
EducationShanghai University of Science and Technology (Masters in Mechanical Engineering)East China Jiaotong University (Bachelors in Mechanical Engineering)
Cheng Zhang
More info please refer to http://about.me/chengzhang
Pungke is a project I run in my spareTime. It aims to offers better tool or platform for engineers to builds products
Incompleted websites:Pungke
- New waves show up - 3D printing Engineering are changing
- What is changing - New landscape - What’s our opportunity
Competitive analysis - SWOT analysis - Panel discussion
New Waves in engineering
What is the engineering environment looks like now?
New waves show up
http://www.shapeways.com/gallery
New waves show up
http://i.materialise.com/gallery/category/all
New waves show up
New waves show up
New waves show up
New waves show up
New waves show up
New waves show up
3D printing
3D printing -Definition: the process of creating three dimensional objects from digital file using a materials printer, in a manner similar to printing images on paper.
-Technology:Additivce manufacturing,laying down successive layers of material rapid prototyping technology.
-Situation: • Invented in 1980s and there has been large growth in the sale of 3D printers since 2003 . •The cost of 3D printers has gone down.•The technology also finds use in the fields of jewelry, footwear, industrial design, architecture, engineering and construction (AEC), automotive, aerospace, dental and medical industries, education, geographic information systems, civil engineering, and many others.
Rapid prototyping
3D printing
3D printing
Targeted Market:•Connex 3D Printers for Multi-Material Parts• Eden 3D Printing Systems•Objet Desktop Printers
3D printing
Targeted Market:•BotMill:education,hobbyist,consumer markets• ProJet:functional testing,design communication,rapid tooling•SLM,SLS machine:industry production•On-demand parts
3D printing
3D printing
Ultimaker
RepRap(open design project)
Just like 3D system
Z Corporation
Open souce8.2 inch cube
Medical and dental market
3D CAD/BIM market •Short for "replicating rapid prototyper“•Founded in 2005 by Adrian Bowyer• Electronics are based on the popular open-source Arduino platform• Fused deposition modeling, an additive manufacturing technique.•Encouraged to experiment with printing new materials and methods•Printing electronics is a major goal
http://en.wikipedia.org/wiki/File:RepRap-printing-object.ogv
New waves in engineering
- New waves show up - 3D printing
- What is changing - New landscape - What’s our opportunity
Competitive analysis - SWOT analysis - Panel discussion
Engineering are changing
• Product design is changing• Manufacture industry(especially consumer products) is
changing• Customers’ behavior are changing
What is changing
• Crowd souring• Personalization • Source accessible to everyone
What is changing
Changing===Opportunity
Where is our opportunity?
What is changing
Engineering outsource
Manufacturing shop
3D printer
Design platform
Design software Google Sketchup TinkerCAD etc.
Where does our opportunity lie in?
Design platfrom+3D printer
New landscape
RepRap
What’s our opportunity(For Pungke as an example)
•3D4All is part of open engineering （ initial step ） .It targets “Professional mechanical designers(software&electronics will involve later )”,”Fashionable industrial designers” ，“ DIYer”•It splits into 3 different websites at very first, and focus on mechanical design in the beginning• The websites should highlight “social”, and start with design content/CAD model sharing and learning• The websites should be tidy and visual, and streamline the publish process•Differentiate from conventional web forum ---It is not just Q&A and learning material sharing
Project overview(3D4All)
New waves in engineering
- New waves show up - 3D printing Engineering are changing
- what is changing - New landscape - What’s our opportunity
- SWOT analysis - Panel discussion
Competitive analysis
•A lot of engineers are trained every year
• Experts to drive online community
• Not so strong in terms of innovation
• Not easy to populate CAD to average people
•Lack of DIY atmosphere
•Spent time to form engineering culture on line
• Easy access to some resource for average people
• May change mass production in certain way
• IP protection is a question
Competitive SWOT Analysis
OOOpportunities
OOOpportunities
TTThreats
TTThreats
WWWeaknesses
WWWeaknesses
SSStrengths
SSStrengths
Let’s embrace Open Engineering
Panel discussion
Questions:• What is your attitude towards 3D printingand open engineering?• What will be some opportunity due to the new technology for us?
Spotlight On 3D Printer Exhibition which will be held in Shanghai in upcoming MayDetailed info ,please refer to http://crocodoc.com/Xlfy6DB (en)http://crocodoc.com/t8so2VC (cn)
