© 2013 OpenTravel Alliance | www.opentravel.org 1  

Welcome to

Travel Traction@ITB Berlin

Welcome About OpenTravel

Today’s Agenda Let’s Go!

2   © 2013 OpenTravel Alliance | www.opentravel.org

XML Standards for the Travel Industry

OpenTravel formed as a member funded,

not-for-profit organization.

1999

OpenTravel produces the first open standards for the travel industry.

2001

OpenTravel creates a second open standard-based schema product.

2011

OpenTravel provides the preferred open source XML standard for the travel and leisure industry.

By using the OpenTravel specification, you’ll join a worldwide network of travel industry suppliers, resellers, global distributors and integrators dedicated to

meeting their customer and trading partner XML distribution demands.

3   © 2013 OpenTravel Alliance | www.opentravel.org

Functionality: All Travel Segments Supported

Air

Ground

Rail

Car Rental

Parking

Hotel

Hostel

Vacation Rental

Extended Stay

Event RFP

Packaged Tour

Day Tour

Golf

Activity

Cruise

Offers

Travel Insurance

Travel Packages Merchant Services

Online Maps

Loyalty Program

Subscriptions

Information Validation

Profiles

Location-Based Offers

We provide distribution functionality for all travel

segments.

4   © 2013 OpenTravel Alliance | www.opentravel.org

Why Travel Traction?

How does distribution of traveler and travel information work?

How?

Where can I go to find the information I need and the people to talk

to?

Where? Why?

OpenTravel provides a resource to startups and new entrants

By using the OpenTravel specification, you’ll join a worldwide network of travel industry suppliers, resellers, global distributors and integrators dedicated to

meeting their customer and trading partner XML distribution demands.

Why does it work like this, and why can’t it

work better?

Call a travel agent

Go back one space

Visit more sites

Skip ahead four spaces

Check hot deals

Move back two spaces

Post trip photos

move back a space

 

Tell your friends—post your feedback

online

Go back to Search for

Next Trip Revise and re-book miss a turn

TRAVELOPOLY

START

BOOK

PREPARE

Post Validate

Pre Validate

SHARE

EXPERIENCE PLAN

SEARCH

END

8   © 2013 OpenTravel Alliance | www.opentravel.org

Today’s Agenda

1:10 PM The State of Start-Ups – The Travel Innovation Landscape 2:10 PM - 2:55 PM Building or Buying: Creating Data or Selling Others’? 2:55 PM Networking Break 3:25 PM - 4:15 PM Navigating Connectivity in the Travel Industry 4:15 PM Standards Bodies in the Travel Industry - What New Entrants Should Know 5:00 PM Drinks Reception

9   © 2013 OpenTravel Alliance | www.opentravel.org

Code of Conduct

Trade associations are perfectly lawful organizations. However, since a trade association is, by definition, an organization of competitors, OpenTravel Alliance (OpenTravel) members must take precautions to ensure that we do not engage in activities which can be interpreted as violating anti-trust or other unfair competition laws. For any activity which is deemed to unreasonably restrain trade, OpenTravel, its members and individual representatives may be subject to severe legal penalties, regardless of our otherwise beneficial objectives. It is important to realize, therefore, that an action that may seem to make "good business sense" can injure competition and therefore be prohibited under the antitrust or unfair competition laws. To ensure that we conduct all meetings and gatherings in strict compliance with any such laws and agreements in any part of the world, the OpenTravel Code of Conduct is to be distributed and/or read aloud at all such gatherings. There shall be no discussion of rates, fares, surcharges, conditions, terms or prices of services, allocating or sharing of customers, or refusing to deal with a particular supplier or class of suppliers. Neither serious nor flippant remarks about such subjects will be permitted. OpenTravel shall not issue recommendations about any of the above subjects or distribute to its members any publication concerning such matters. No discussions that directly or indirectly fix purchase or selling prices may take place. There shall be no discussions of members, marketing, pricing or service plans. All OpenTravel related meetings shall be conducted in accordance with a previously prepared and distributed agenda. If you are uncomfortable about the direction that you believe a discussion is heading, you should say so promptly. Members may have varying views about issues that OpenTravel deals with. They are encouraged to express themselves in OpenTravel activities. However, official OpenTravel communications to the public are the sole responsibility of the OpenTravel Board of Directors. To avoid creating confusion among the public, therefore, the Board must approve press releases and any other forms of official OpenTravel communications to the public before they are released.

Thanks to Our Partners

Thanks to our Sponsor

© 2013 OpenTravel Alliance | www.opentravel.org 12  

Welcome to

Travel Traction@ITB Berlin

Welcome About OpenTravel

Today’s Agenda Let’s Go!