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State of Indonesia Mobile Landscape
Powering the mobile internet ecosystem
130+ Operators
14,000 Publishers
70% of top global advertisers
+350 million people use Opera worldwide
More than 75 million monthly active Android users
#1 mobile browser in Indonesia
Top 3 in SEA
*Indonesian Mobile Browser Market Share
* http://gs.statcounter.com/#mobile_browser-ID-monthly-201204-201304-bar
• More than 64% market share in Indonesia• Reaching almost half of data enabled
consumers• Opera in top 3 for browser market share in
SEA countries
A closer look at Android users in Indonesia
Opera Mini users growth in Indonesia
Data from May 2012 to May 2013
Opera Mini wins the browser race
Data consumption on Android is 218% higher than data consumption of average Opera Mini users
Samsung wins heart but local brands are catching up
Price is the key in choosing gadget in Indonesia
Indonesian loves social media
Top 5 visited websites in Indonesia
Top 10 sites visited by Opera Mini users
1.Google.com
2.Facebook.com
3.Blogspot.com
4.Wordpress.com
5.Youtube.com
6.Detik.com
7.Yahoo.com
8.Twitter.com
9.Wikipedia.com
10.4shared.com
Half of the top-100 domains visited by Opera Mini's Android users are related to News & information, Social network & community, and Music & video
Android users in Indonesia
The mobile first generation
62% of Indonesian go online using a mobile phone
86% use feature phones, more than four times that of smartphones
The mobile paradox
Source: KPCB Internet Trends 2013
???
GET MORE PEOPLE ONLINE!
Large population and a lot of SIM cards in SEA
Source: Mobile Monday, Wearescocial
Unlimited Browsing with Opera Mini
We have partnered with Facebook and other partners to get the next 5 billion online
Internet.org is a global partnership between
Facebook, Opera and technology leaders to
bring the internet to the two thirds of the
world’s population that doesn’t have it.
Sharing tools, resources and best practices,
Internet.org partners will explore solutions in
three major opportunity areas:
Affordability, efficiency, and business models.
MONETIZE ACROSS ANY PLATFORM
Opera Mini Speed-Dials
Opera Mini Smart Page
#1 Indonesia #2 PhilippinesTop 3 in rest of
SEA
In app ad integrationRich Media Mobile Web and In-App Advertising
The largest independent Mobile App Store
75M+Million MonthlyApp Store Visits
40M+Million DownloadsPer Month
140,000+apps
12,000+ developers
Interactive TV Ads
27
• Based on ability to detect content.
• Remote Control based Interactive
TV Ads
• Ad interactivity on second screen
• Micro-interaction
Indonesia Case Study
Results (July 2012 – July 2013):
•307% increase on unique MAU
• From 340k to >1M MAU
•345% increase on page views
• From 9.8M PV to >90M PV/month
Page Views
State of Mobile Web Focus on Indonesia
http://www.operasoftware.com/archive/smw/2013/06/index.html
[email protected]@fabriziocaruso
© 2013 Opera Software ASA. All rights reserved.
THANK YOU!
