Oracle Opitz Fujitsu eProseed @ SOA & Cloud Symposium

SOA Symposium

Berlin October 4th & 5th 2010

2

OPITZ CONSULTING GmbHThe Oracle Fusion Middleware specialists

If available, company photo

Location Kirchstr. 6, 51647 Gummersbach, Germany

Field of Expertise Java, SOA, Oracle

Industry field Consulting

Ethics People – Innovations – Solutions

Location Kirchstr. 6, 51647 Gummersbach, Germany

Field of Expertise Java, SOA, Oracle

Industry field Consulting

Ethics People – Innovations – Solutions


STRATEGY Oracle Fusion middleware strategyBPM and SOA strategy

CONSULTANCY Licence optimisation

Oracle ADF best practicesBPM and SOA with Oracle products

IMPLEMENTATION Integration with Oracle Service Bus

Process automation with SOA Suite / BPA SuiteHigh-performance grid computing with Coherence

OPERATION Optimised operating concepts

Migration to FMW 11gManaged services for Oracle infrastructuresOut-tasking for the Oracle platform

TRAINING Training as Java, BPM, SOA and Oracle specialists

Flexible, individual in-house training

STRATEGY Oracle Fusion middleware strategyBPM and SOA strategy

CONSULTANCY Licence optimisation

Oracle ADF best practicesBPM and SOA with Oracle products

IMPLEMENTATION Integration with Oracle Service Bus

Process automation with SOA Suite / BPA SuiteHigh-performance grid computing with Coherence

OPERATION Optimised operating concepts

Migration to FMW 11gManaged services for Oracle infrastructuresOut-tasking for the Oracle platform

TRAINING Training as Java, BPM, SOA and Oracle specialists

Flexible, individual in-house training


Torsten Winterberg

Director Strategy and Innovation,

Head of Competence Center SOA, Oracle ACE

Director

Fusion Middleware, SOA

Frank Hoppe

Head of Department

Application Development,

Berlin

Fujitsu and Fujitsu and

Fujitsu

SOA and Cloud Computing Capability

Copyright 2010 Fujitsu Services Ltd.

The Fujitsu GroupThe Fujitsu Group

Two client perspectives: addressing both local and global client needs

A single IT product and serviceportfolio

Ranked third in the world for global IT services and computing systems

Threegrowthstrategies

Global Scale & coherence Knowledge, assets, & expertise Delivery capability Client management

Local Proximity & responsiveness Specialized insight & innovation Decision making & accountability Relationships

• Business Services• Applications Services• Infra-Structure Services

Over 200 Current Global


Fujitsu DifferentiatorsFujitsu Differentiators

Local Delivery on a Local Scale Complete Portfolio of Oracle Fusion & Applications Lean Approach: Sense & Respond Oracle Partnership beyond System Integrator Oracle & Customer Recognition Cloud Vision and Delivery Global SOA Capability with all the business experience for

Standardization of Middleware Rationalization of Integration Extending of Applications


Local Delivery on a Global ScaleLocal Delivery on a Global Scale

Poland

Portugal

India

Malaysia

Costa Rica

Northern Ireland

Russia

Key:Service desks – key hubsApplication development and support centersRemote infrastructure management centers

R&D centersOther Fujitsu locationsData centers

UK

Japan

NA

Australia


Oracle Global Contributor & PartnershipOracle Global Contributor & PartnershipFujitsu is an Oracle Global Platinum partner – closely engaged with Oracle across Platform and Systems Integrator streams, this recognizes the end-to-end nature of the Fujitsu Oracle business

Fujitsu / Oracle 20-Year Relationship Joint Oracle Services Revenue Growth Targets Client Influence Long Term Oracle License Development “Marquee” Sponsor of Oracle Open World Global visibility Industry & Localized Repeatable Solution Sets Fujitsu Runs on Oracle Partnering and Mentoring Oracle is Strategic to Fujitsu Significant involvement and support at global and regional user conferences

Fujitsu and Oracle – Unique Partnership


Fujitsu Awards – OpenWorld 2010Fujitsu Awards – OpenWorld 2010

Industry Partner of the Year – Global Award Titan Honourable Mention – Mfg and Distribution Titan Honourable Mention – Supply Chain Management Enable the Eco-Enterprise SOA Specialisation – FIRST achieved Globaly


Applying a Lean Approach: Sense and RespondApplying a Lean Approach: Sense and Respond

Understand client value

Prioritising service delivery to achieve business outcomes as opposed to technology measures

Define the process value stream

Viewing service as an end-to-end process centered on the achievement of those business outcomes

Eliminate all forms of waste

Pro-actively eliminating waste, whether it is unnecessary work or unnecessary process steps

Streamline, simplify, automate

Streamlining, simplifying, or automating work that cannot be eliminated

Create continuous improvement

Creating intelligence at the client interface to drive continuous improvement: Sense and Respond

Lean Thinking

People andProcesses: Creating Intelligence at the customer interface

Lean Thinking

People andProcesses: Creating Intelligence at the customer interface


Complete Portfolio of Fusion & ApplicationsComplete Portfolio of Fusion & Applications

Fusion Applications take the “Best” Functionality from all products – an upgrade approachOR

Stay on the Applications Product of your choiceApplication ServerApplication Server

Integration / SOA / Data HubsIntegration / SOA / Data Hubs

Business IntelligenceBusiness Intelligence

Identity ManagementIdentity Management

Collaboration SuiteCollaboration SuiteDatabaseDatabaseGrid TechnologyGrid TechnologyReal Application Clusters (RAC)Real Application Clusters (RAC)Enterprise ManagerEnterprise ManagerSPARC/SolarisSPARC/Solaris

FUSION ARCHITECTUREFUSION ARCHITECTURE

FUSION MIDDLEWAREFUSION MIDDLEWARE(including BEA, Java)

FUSIONFUSIONAPPLICATIONSAPPLICATIONS

UUPPGGRRAADDEE


Fujitsu’s Vision for CloudFujitsu’s Vision for Cloud

MODE 4Content

as a ServiceCustomers subscribe to

brokered business services integrated by service

suppliers at a price and quality determined by

business value

MODE 4Content


brokered business services integrated by service

suppliers at a price and quality determined by

business value

MODE 3Activity


business services, specified in business not technology

terms

MODE 3Activity


business services, specified in business not technology

terms

MODE 2Application as a Service

Applications move to a subscription model, reducing technology

footprint

MODE 2Application as a Service

Applications move to a subscription model, reducing technology

footprint

MODE 1Infrastructure

as a ServiceCompute, storage and

network move to a subscription model

MODE 1Infrastructure

as a ServiceCompute, storage and

network move to a subscription model


Oracle Fusion Middleware Experts

SOA Symposium 2010, Berlin

Luxembourg - Brussels - Beirut

October 5-6 2010, Berlin


About Us

eProseed is a system integrator located at the heart of Europewith offices in Luxembourg and Belgium, and the heart of Middle-East with offices in Lebanon.

Our focus: Integrate processes and systems using Oracle Fusion Middleware Business Process Management (BPM) Service Oriented Architecture (SOA)

Our mission: Ensure customer success Improve business efficiency through process automation and system

integration

Our vision: Offer a complete and in-depth approach Deliver knowledge and expertise with the right experts at the right level,

supporting‣ Top-down approach (business driven)‣ Bottom-up approach (IT driven)eProseed helps organizations improving their

Business Agility.Copyright 2006-2011 eProseed Europe. All rights reserved.The information in this document is CONFIDENTIAL business information and should not be copied, disseminated or utilized for any purpose.


Call for Business Agility

Organizations face on-going changes: Globalization, deregulation, increased competition, new distribution channels, diminished

customer loyalty, etc.

Today’s competitive battlefield has shifted from WHAT to HOW

Innovation that Matters To CEOs: Extend the ability to collaborate inside & outside Innovate business models & processes Leverage information for business optimization Improve compliance and risk mitigation

“Business Process Management wins the ‘triple crown’ of saving money,saving time, and adding value. It also spans the business and technologicalgap to create synergy, with proven results.”

Jim Sinur, VP Distinguished Analyst, Gartner

Copyright 2006-2011 eProseed Europe. All rights reserved.The information in this document is CONFIDENTIAL business information and should not be copied, disseminated or utilized for any purpose.


Our Services

Management Consulting Business Process Management (BPM)

‣ Optimize enterprise processes and organization

Enterprise Performance Management (EPM)‣ Define and control enterprise performance indicators

Technology Consulting with Oracle Service Oriented Architecture (SOA)

‣ Align IT systems with business

Business Process Management Systems (BPMS)‣ Boost business operations with process automation

Expertise On-demand‣ Technology oriented specialists

Service Oriented Solutions for Business Agility (SOS for BA) End-to-end approach to enable Business Agility in organizations

‣ Framework (Governance, methodology)‣ Tools (design, execute, control)




Oracle Middleware Partner of the Year 2010,

Oracle Benelux Industry Partner of the Year 2010,

Oracle Fusion Middleware Global Innovation Award for BPM/SOA.



eProseed won the Oracle Middleware Partner

of the Year 2010 Award,

eProseed was recognized for its success in demonstrating a deep understanding of Oracle Middleware technology, consistently delivering business value from Oracle solutions in customer implementations, and

its commitment to specialization.

eProseed has been amongst the early adopters and evangelists of Oracle Fusion Middleware and was the first OPN partner in EMEA to implement

solutions using BPM 11g, SOA 11g and AIA 11g.

eProseed was also recently crowned Oracle Benelux Industry Partner of the Year 2010, and won the Oracle Fusion Middleware Global

Innovation Award for BPM/SOA.


Our Customer Portfolio

Financial Services – Telecom – Industry – Public Sector

Dutch Ministry of Agriculture,Nature and Food Quality

Ducth Ministry of JusticeCentral Fine Collection Agency


SOA Partner Community at OPN

SOA Partner CommunitySingle place for SOA information for Oracle partner1500+ members from Oracle partners focused on SOA

Content SOA Partner Community:All information about SOA• Technology: white papers, documentations, downloads• Sales: sales kits, cheat sheets, references, roi calculator• Marketing: brochures, presentations, industry papers, campaigns• Education: Online SOA Training & Assessments & SOA CertificationActivity SOA Partner Community:• Monthly new content • Monthly newsletter & webcast• Quarterly SOA Partner Community Forum• Online discussion forum & wiki

Registration www.oracle.com/goto/emea/soa

Publications from the Community• SOA Design Patterns

Thomas Erl

• Oracle SOA Suite Developer’s GuideAntony Reynolds and Matt Wright

• Integration Architecture BlueprintGuido Schmutz, Daniel Liebhart…

• Getting Started With Oracle SOA Suite 11g R1 AHeidi Buelow, Manas Deb, Jayaram Kasi, Demed Lher, Prasen Palvankar

• SOA Spezial SonderheftBerthold Maier, Hajo Normann, Bernd Trops, Clemens Utschig-Utschig und Torsten Winterberg

Oracle Fusion Middleware

Application Grid

Content Management

Business Intelligence

SOA & Process Management

Data Integration

User Experience

Enterprise Management

IdentityManagement

Development Tools

25

Oracle Exalogic Elastic Cloud Delivering real business value

Mission Critical Cloud

Operational Cost Reduced

15-35%15-35%

IntegratedSystem

Time to DeployReduced

95%95%

Extreme Java Performance

Improved up to

10X10X© 2010 Oracle Corporation - Confidential

26

Oracle’s Elastic Cloud FoundationApplication Grid, OS, Enterprise Manager and hardware

EL X2-2

Oracle Enterprise Linux or SolarisOracle Enterprise Linux or Solaris

Exalogic Elastic Cloud SoftwareExalogic Elastic Cloud Software

JRockit and HotSpot JRockit and HotSpot

WebLogic ServerWebLogic Server CoherenceCoherence

En

terp

rise

Ma

na

ger

Exalogic Elastic Cloud HardwareExalogic Elastic Cloud Hardware

© 2010 Oracle Corporation - Confidential

27

• 1 Million Web requests/sec. • 1.8 Million messages/sec. • 2 Million SQL operations/sec.

Exalogic Elastic Cloud HardwareExtreme performance, high availability for varied workloads

EL X2-2


28

Application Support and CertificationOptimized for enterprise Java, ready for everything

Oracle Exalogic Elastic Cloud

Extreme PerformanceEnterprise Java,

Fusion Middleware 11g

CertifiedOracle Enterprise Linux or Solaris Applications


29

Extreme Java PerformanceOracle Exalogic Elastic Cloud Software

2-3X improvementin Database OLTP

60% moreJava Operations/sec.

– Run-time connection load balancing

– JDBC over SDP

– Enhanced buffer handling for InfiniBand

– Optimized multi-core scheduler

– Cluster IPC multiplexing over SDP

– Scatter-gather IO

0

50

100

150

200

250

300

350

400

450

CreateWS Purchase Manage Browse

(Lower latency is Better)

Standard Platform Exalogic

Up to 10X faster response time


ExaCloud: Own The Private Cloud

Business Need: Transformation to IT-as-a-ServiceOracle Value: Pre-built, low-TCO “Private Cloud in a Box”Targets: Oracle Shops & Enterprises with Cloud Initiatives

3rd Party Applications

Fusion Applications

30© 2010 Oracle Corporation - Confidential

Systems Management

Model Topology Define SLAs &Capacity Needs

Self-OptimizingSelf-Monitoring

ApplicationsApplications

MiddlewareMiddleware

DatabaseDatabase

HypervisorHypervisor

FirmwareFirmware

ProvisioningProvisioning

MonitoringMonitoring

Diagnostics & TuningDiagnostics & Tuning

Configuration Mgmt.Configuration Mgmt.

Patching & UpgradePatching & UpgradePhone Home

Operating SystemOperating System

Databases

E-Mail

Applications

Physical Security

Network

Identity Management

Basic AuthenticationBasic Authentication

Strong AuthenticationStrong Authentication

ProvisioningProvisioning

Roles & EntitlementsRoles & Entitlements

Identity AdministrationIdentity Administration

Access MonitoringAccess Monitoring

Identity AnalyticsIdentity Analytics

AuditingAuditing

Access ControlsAccess Controls

Transaction ControlsTransaction Controls

Segregation of DutiesSegregation of Duties

Sign-On Authorize Monitor Control

Business Process Configurability

Service BusService Bus BPMNBPMN BPELBPEL WorkflowWorkflow ActivityMonitoring

ActivityMonitoring DocumentsDocuments

Model Execute OptimizeMonitor

Common Service & Connectivity InfrastructureCommon Service & Connectivity Infrastructure

Common Business Process & Event RuntimeCommon Business Process & Event Runtime

Unified Multi-Tenant Aware Metadata ManagerUnified Multi-Tenant Aware Metadata Manager

Business Intelligence

OLTP & ODSSystems

Data WarehouseData Mart

PackagedApplications

ExcelXML/Office

BusinessProcess

OLAPSources

Exadata Unstructured & Semi-Structured

Interactive Dashboards

Reporting &Publishing

Ad-hoc Analysis

Detect& Alert

Office Integration

Search Data Mining & Prediction

DataIntegration

Mobile Scorecards Collaborate

Common Business Semantics & Analytic Foundation

KPIs, Dimensions, Hierarchies, Measures, Calculations, Aggregates

R-OLAP, M-OLAP, Reporting, Scorecards

Oracle Application Grid

Custom AppPackaged

AppSOA Svc

C/C++/ COBOL

Legacy

Application Grid

Proven to Outperform

Lowest Operational

Costs

Best for Oracle Portfolio

Application Grid

Oracle Application Grid

Custom AppPackaged

AppSOA Svc

C/C++/ COBOL

Legacy

Application Grid

Proven to Outperform

Lowest Operational

Costs

Best for Oracle Portfolio

Application GridWebLogic Server

Tuxedo

CoherenceJRockit

Enterprise Manager

Oracle Fusion Middleware 11g

Unabated Customer Growth Market Leadership

Integrated insideInnovation inside

The Innovation Continues

Oracle Fusion Middleware Industry Leaders Rely on Oracle Fusion Middleware

Aero & DefenseAero & Defense

12 of Top 1212 of Top 12

ChemicalsChemicals


CommunicationsCommunications


AutomotiveAutomotive


Consumer ProductsConsumer Products


Education & Res.Education & Res.

10 of Top 10 Academic 10 of Top 10 Academic UniversitiesUniversities

Financial ServicesFinancial Services

93 of Top 10093 of Top 100

HealthcareHealthcare


Eng. & ConstructionEng. & Construction


High TechnologyHigh Technology


Results based on Global Fortune 500 list

Oracle Fusion Middleware Industry Leaders Rely on Oracle Fusion Middleware

Industrial MfgIndustrial Mfg


Media/EntertainmentMedia/Entertainment


Natural ResourcesNatural Resources


Life SciencesLife Sciences


Oil & GasOil & Gas


RetailRetail


Travel & TransportTravel & Transport


Public SectorPublic Sector

1500+ Organizations1500+ Organizations

UtilitiesUtilities


Professional SvcsProfessional Svcs


Results based on Global Fortune 500 list

Oracle Fusion Middleware

BPEL Process BPEL Process ManagerManager

90,000+

Application Application ServerServer

Development ToolsDevelopment ToolsIdentity ManagementIdentity Management

Enterprise Content Enterprise Content ManagementManagement

Enterprise PortalsEnterprise Portals

SOA SuiteSOA Suite

Application GridApplication Grid

Business IntelligenceBusiness Intelligence

Oracle Fusion MiddlewareUnrivaled Growth in System Integrator Community

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09

40,000+Enabled Practitioners

http://welcome.hp-ww.com/country/us/en/welcome.html

http://www.wipro.com/index.htm

Oracle Fusion MiddlewareThe Leader in Middleware – Gartner Magic Quadrants

• Enterprise Application Servers

• Application Infrastructure

• Application Infrastructure for Composite-Applications

• Application Infrastructure for New Service-Oriented Business Application Projects

• Application Infrastructure for Back End Application Integration Projects

• User Provisioning

• Web Access Management

• Horizontal Portal Products

• Enterprise Content Management

• Corporate Performance Management Suites

• Business Intelligence Platforms

Oracle Fusion MiddlewareThe Leader in Middleware – Forrester Waves

• Application Server Platforms – All

• Application Server Platforms – Web

• Application Server Platforms – SOA

• Application Server Platforms – Java/ J2EE

• Application Server Platforms – Independent SOA Platforms

• Enterprise Content Management Suites

• Identity Management

• Integration-Centric Business Process Management Suites

• Business Performance Solutions

• Enterprise Business Intelligence Tools

• Enterprise Search & Reporting

• Information-As-A-Service

Leader in Middleware

Global Customers

Dow Jones 30

Fortune 100

90,000

29

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