Bridgingthe gap 

                     between tech               and philanthropy

Created by: John Brennan (john@janisb.com)MyActionMap.org / JanisB.com

FIRST...a bit about MYSELF

web developer for over a DECADE

Worked for Microsoft, government and a few startups.

Saw a need in philanthropy, so I quit my job, moved to New York from San Diego, and have began to meet with NGOs to make this happen.

TED curator, Chris Anderson, called the project "Inspiring"

NOW...let's talk about YOU

&how can your organization

 e n g a g e m e n t 

          donations?

INCREASE

INCREASE

by using the latesttechnology 

and increasing transparency

 t r a n s p a r e n c y 

donors want

n o w more than ever

it's about 

creating 

personal relationships 

between donors and your organization

...through Engagement

so... how can

 t e c h n o l o g y

HELP philanthropy

First...

We need a standard way to talk about the amazing projects in the field

Example: what Apple did with the AppStore for the iPhone 

define a standard and let others build apps at no cost to you

Already a community effort to develop this standard

Based on RSS (which is used by news/blogs)

called: ProjectRSS 

projectrss.org

open philanthropy is here

so how does the action map fit?

a web application designed with donor engagement in mind

Project Goals:

•  No proprietary formats. Do what's best for philanthropy.

•  Strengthen relationships between an organization and its donors

•  Let donors visualize projects through media and people

•  Let donors connect with each other to take action with your cause

•  Export data to Google Earth, RSS readers and analytical tools easily

and how might one use it?

Scenario #1:

Current donor wants tostay informed (engaged)

Scenario #1:

I frequently donate to charity:water and enjoy receiving updates when a new well is built in Africa.  This automatically comes to me via their project feed.

And every update builds upon my relationship with the organization.  This engagement leads me to donate

again.

I notice a new well in charity:water's project feed.

I click to view more details. I can read the story, engage, and donate directly with the org.

Scenario #2:

Prospective donor looking to engage (donate) 

based on cause

(you hope they find you, but how?) 

Scenario #2:

I have never donated before because it is so hard to assess a "good" organization.  I am looking for an org that

has a track record of success and projects I can track.

I start looking at "Health" causes and find an organization, Lend4Health. They facilitate loans for the biomedical

treatment of children and adults with autism disorders.

I start browsing the projects, or micro-loans in this case.

I click to view individuals' stories and find one that particularly resonates with me.  I just found a great org that is transparent!

Scenario #3:

Born in Kenya and now reside in UK.  Would like to give 

back to my homeland.

I start browsing organizations working on the ground in Kenya, where I'm from.  

Instead of searching through mission statements, I am looking at real projects on the ground.

I learn of 3 great orgs this way and reach out to all 3 of them to see how I may be of help.

Scenario #4:

One org leveraging expertise of another org in different region.

Beneficial for all!(one gets knowledge, the other gets karma in community)

Scenario #4:

* remember *

increase the pie, not the piece

It's about working with others.  People want to see organizations they care about help each other.

Scenario #4:

I started my own non profit with a goal of building water wells in the DRC (Africa) where my Father was born.  However, I don't have much experience in this area.

I reach out to a charity I found while searching the action map that has built several wells in nearby regions.  I get in touch with them to see if I can learn from their experience.

We are still in development.  Contact John today to see how your organization can get involved for the product launch

email: john@janisb.comtwitter: worldlyjohn

www.myactionmap.org

what's next?