Enterprise architecture is the organizing logic for

business processes and IT infrastructure reflecting the

integration and standardization requirements of the company's operating model.

“there were no more worlds left to conquer”

SaaS

SLA

ESB

Cloud OO

Web 2.0

Enterprise 2.0

Social Networking

Virtualisation

Utility Computing

EA

Green IT

Utility

I’m faced with waves of technology and hype

TOGAF

SAAS

IAAS PAAS

NAAS

EAAS

I’m responsible but not in control

I feel like a fish out of water

Enterprise

Business Capability

Data Center

Software Architect

Software

Architect

Software

Architect

Business

Architects

Information

Architects

Infrastructure

Architects

Enterprise

Architects

Business Technology Strategists

we empower other roles

we own technology strategy

we create value

shareholder customer

citizen

strategy [ˈstrætɪdʒɪ] n pl -gies

1. skillful use of a stratagem

2. a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result

NABC

Strategy Map

Strategy Canvas

Determine Strategy

Style

Bus. Model Canvas

Determine

Strategy Style

• How do innovative

behaviors in

strategically

conservative firms

differ from those in

firms that are less

conservative?

• Are the former less

innovative than the

latter, or do they

simply target their

innovative activities

to different areas of

the value chain?

Miles and Snow’s Strategy

Typology Prospector Defender Analyzer

Reactor

Porter’s Strategy

Typology

• Maximize performance

by striving to be the

low cost producer in an

industry

• Maximize performance

by differentiating line

of products or services

from those of other

businesses

• Either approach can

be accompanied by a

focus of organizational

efforts on a given

segment of the market

Competitive Advantage

Low Cost High Cost

Co

mp

eti

tiv

e S

co

pe

Bro

ad

Overall Cost

Leadership Differentiation

Na

rro

w

Cost Focus Differentiation

Focus

Carlson & Wilmot

NABC

• Need

• Approach

• Benefit

• Competitive

Alternatives

Osterwalder &

Pigneur

Business Model

Canvas

• Your business model

on 1 page

• Test new business

models

Describing your business model The business model canvas

OFFER

CHANNEL

S

RELATIONSHIPS CLIENTS

REVENUE STREAMS COST CENTRES

KEY

PARTNER

KEY

RESOURCES

KEY

ACTIVITI

ES

Source: Canvas by businessmodelgeneration.com

Who‘s your customer?

Which

customer segments do you serve?

What‘s your offer?

Which „jobs to be done“

do you satisfy?

What‘s your relationship

to the customer?

What‘s your image?

How do you reach your customers?

How do you make money?

What is driving cost?

What are your core

activities and processes? You are

your main suppliers, partners

and alliances? What are your

main assets and

competencies?

Norton & Kaplan

Strategy Map

Employee Learning & Growth Perspective Perspective

Owner (Financial)

Fan (Customer)

Game (Operations)

Employee Learning &

Growth

Objectives Metrics Initiatives

Train IT Team to

Build/Support

Identify Ticket Website Vendors

Ticket Resale Process

Reduce No-Shows

Increased Fan

Loyalty

Grow Fan Base

Increase Stadium Revenue

Increase Licensing Revenue

What capabilities and tools do our employees need to help them execute our strategy?

Tech Readiness Infrastructure, Systems Ready Strategic Awareness

Tech & Tools Training Regulatory Awareness Tech Acquisitions

Tickets posted for Resale Tickets Resold

Ticket Vendor Integrations Implement Customer Interface/Promotion

Empty Seat Count # Season Ticket Holders Fan Site Feedback

VIP for a Day Promotion Season Ticket Holder Incentives Promotion

Stadium Revenue Market Value

Mauborgne & Kim

Blue Ocean Strategy Do we know how to:

“Create Uncontested Market Space and Make the Competition Irrelevant?”

[yellow tail] Blue Ocean Strategy

Skill Taxonomy

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Foundation Body of Knowledge

Software

Architecture

Infrastructure

Architecture

Business

Architecture

Enterprise Architecture

Business Technology Strategy

IT Environment

Quality Attributes

Human Dynamics

Design

Information

Architecture

Value

• Estimated/real

• Perception

• Progress against goal

Skills

• Current staffing levels

• Performance tracking

Coverage

• Scope

• Context

• Situational analysis

Progress

• Goals

• Gap analysis

• Status since inception

The Principles of Architecture

Artifacts

• Documents

• Deliverables

Management

• Governance

• Organization

• Reporting structure

• Maturity model

People

• Specialization

• Customers

• Interaction

Processes

• Custom or Standard

• Activities

The Components of Architecture