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Payforit 4 case study presentation, given by Chris Newell (CEO, ImpulsePay) on May 16th 2012 at Connected Summit.
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Optimising Payforit
Chris Newell
Payforit Experience
Using Payforit since May 2009
200 active Payforit clients Spare room
Virgin Trains, Cross country trains
Secure Trust bank
Cashbackcard.com
Co-chair of AIME Payforit group
AIME board member
Embed approach
Page drop off
- 50%
Latency
Creates drop in transactions
Site becomes frustrating to use
10%+ people typically abandon
Image optimization, CDN, caching
MT Hyperlink
Issues to watch for
Blackberry pin difficulties
Harder to remember pin code
Message delivery speed
MO method
MT-MO Hybrid
Analyse your site
Log & timestamp every action
Monitor to improve:
• Latency
• Dwell time
• Drop off points
Split test improvements
Average time on first page
Mobile
Single click: 12 seconds
MT method: 34 seconds
MO method: 82 seconds
Web
MT method: 26 seconds
MO method: 60 seconds
Case Study
Uk’s #1 flat sharing website
Someone finds a flatmate every 3 mins
Freemium model
• Pay to view landlord details early
• Pay to boost your advert
Spareroom.co.uk
Payforit 3 Payforit 4
Find out more
AIME seminar @ 2pm
AIME training course - 27th June
Twitter: @CN_UK
Email: [email protected]