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ClickTaleHow to use a new analytics tool to be a fly

on your customer’s wall

Presenter - Tania Lang

2009

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Metrics tools – Traditional web analytics

Some very powerful tools and have their uses but many have their limitations…

And of course…

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Most analyse what happens between pages

Limitations

Can’t always identify which specific link is being clicked on

Some tools provide cool features but not comprehensive range of tools

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So how is ClickTale different?• Record every mouse movement, every click, every scroll

• Reveals the mystery of what users actually do inside your website

• Main features include:

– Visitor Session Playback™

– Search - use filters and events to examine specific groups of visitors

– Form Analytics™

– Scrolling Attention Heatmap

– Mouse Click Heatmap

– Link Analytics™

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ClickTale Demonstration Peak Usability website

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Visitor Session Playback™

• Watch videos of customer browsing sessions

• Watch user’s mouse movements, clicks, scrolling actions

• See how users interact with your site in their own environment

• Search for users with more than two dozen search filters

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Form Analytics™

• Analyse your online forms’ conversion funnel

• Discover problematic fields that generate errors, are often left blank, or cause visitors to leave

• Understand where your visitors fall out

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Scrolling Heatmaps• See how much attention visitors pay to different sections of

your pages

• See how far visitors scroll down your page

• Find out if your visitors are reading or scanning your site

• Learn what are your site’s hot spots

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Click Heatmaps• Improve usability by seeing where your visitors click

• Increase conversion rates with quick A/B testing

• Learn what elements visitors try to click on

• Evaluate link effectiveness with Link Analytics™

• Measure the visual hierarchy of your pages

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Plus many standard web metrics

•   Site – Real-Time Monitor

•   Pages – Most Engaging

– Most Clicked

– Most Errored

– Least Scrolled

– Slowest Loading

•   Demographics – Countries

– Languages

– Browsers

– Platforms

•   Visitor Activity – Pageviews per visitor – Mouse moves and clicks per

pageview – Javascript errors per

pageview – Tags

•   Time – Time on Page and

Engagement Time™ – Load times

•   Dimensions

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So how did we use this information for the Peak Usability website?

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So what do we think of ClickTale?

• Limitations:

1. You cannot understand user’s motivations or goals

2. You can't understand the users' context or environment

3. Does not offer the same deep insights as usability testing

4. Limited use for dynamic content or forms e.g. AJAX forms

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So what do we think???

• Pros:

1. Video session playback excellent

2. Scrolling heat maps to assess user attention

3. Form analytics – to see drop offs

4. Click heatmap – to see where users are clicking

5. Actually captures in-page analytics

6. Reasonable price. Potentially good ROI

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For more information about ClickTale or for pricing details tick the box on your sheet or

visit our websitehttp://www.clicktale.com/?

a_aid=af84d185&a_bid=ba4db9d1or click the ClickTale link on our

website:www.peakusability.com.au

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