Social Follower Report

IBM Big Data

@IBMbigdata | Mar 16 2011

Talking about the challenges and approaches to

handling Big Data. Primarily managed by

@TheSocialPitt

Tweets 2,470

Followers 4,149

Following 763

Key Metrics: @IBMbigdata | Jun - 26 - 2012

Total FollowersTotal Followers

4,148@IBMbigdata had 4,148 Twitter followers and we've classified the ones we could intoConsumer, Business, and Private (i.e. locked) accounts. The rest, which we labelUnidentified, are an assortment of anonymous and spam accounts, which we do notfactor into our audience metrics.

Social Pull

Social Pull

Pull is a good measure of how influential @IBMbigdata's audience is, compared to theaverage Twitter account - 1x is average, 2x is twice as much as average, and so on.Influence, for the purposes of this calculation, is gauged by how well connected @IBMbigdata' followers are across sixty social sites, compared to the averageconsumer. A higher Pull suggests you have important people in your audience, andare thus better able to spread your message far and wide.

17x

IBM Big Data

@IBMbigdata | Mar 16 2011

Talking about the challenges and approaches to

handling Big Data. Primarily managed by

@TheSocialPitt

Tweets 2,470

Followers 4,149

Following 763

Social Audience Composition

AUDIENCEBREAKDOWN

Audience Crossover

Audience Crossover

Insights:

@IBMbigdata and @IBMbigdata-friendsshare 566 followers.

IBM Big Data

@IBMbigdata | Mar 16 2011

Talking about the challenges and approaches to

handling Big Data. Primarily managed by

@TheSocialPitt

Tweets 2,470

Followers 4,149

Following 763

AverageNetwork Size

Insights:

» On average, each of @IBMbigdata's followershas 2,024 connectionsacross all social mediaplatforms. Therefore, @IBMbigdata canpotentially indirectly reach3,191,696 (1,577 x 2,024)people.

Network SizeBreakdown

Insights:

» 67% of @IBMbigdata'sconsumer audience have 1-500 connections.

Audience Reach Insights

IBM Big Data

@IBMbigdata | Mar 16 2011

Talking about the challenges and approaches to

handling Big Data. Primarily managed by

@TheSocialPitt

Tweets 2,470

Followers 4,149

Following 763

Social Media Use

Insights:

» @IBMbigdata'sconsumer audience isactive on at least 2,267social profiles and/or blogs.

SocialMemberships

Insights:

» 25% of @IBMbigdata'sfollowers have LinkedInprofiles.» @IBMbigdata's hasmore followers who useQuora than does the typicalTwitter user.

OnlineActivities

Insights:

» 16% of @IBMbigdata'sconsumer audience havebeen identified as a *GeoLocation.

Audience Social Insights

IBM Big Data

@IBMbigdata | Mar 16 2011

Talking about the challenges and approaches to

handling Big Data. Primarily managed by

@TheSocialPitt

Tweets 2,470

Followers 4,149

Following 763

GENDER

Insights:

» *Statistics based on 78%of @IBMbigdata'sfollowers, whose sex wewere able to determine

AGE RANGE

Insights:

» 32% @IBMbigdata'saudience is between 36 -45.» *Statistics based on 14% of @IBMbigdata'sfollowers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata

Audience Demographics Insights

IBM Big Data

@IBMbigdata | Mar 16 2011

Talking about the challenges and approaches to

handling Big Data. Primarily managed by

@TheSocialPitt

Tweets 2,470

Followers 4,149

Following 763

Audience Demographics Insights

AGE BY GENDERFEMALE

Insights:

» Compared to theaverage @IBMbigdata'sfemale followers tend to bemore in the 46 - 55 agerange.

AGE BY GENDERMALE

Insights:

» Compared to theaverage @IBMbigdata'smale followers tend to bemore in the 46 - 55 agerange.

IBM Big Data

@IBMbigdata | Mar 16 2011

Talking about the challenges and approaches to

handling Big Data. Primarily managed by

@TheSocialPitt

Tweets 2,470

Followers 4,149

Following 763

Audience Geographic Insights

TOP 10 CITIES

Insights:

» @IBMbigdata has ahigher percentage offollowers from SanFrancisco, California, USAthan the typical Twitteruser.

STATES

» @IBMbigdata has ahigher percentage offollowers fromMassachusetts, USA thanthe typical Twitter user.

Insights:

IBM Big Data

@IBMbigdata | Mar 16 2011

Talking about the challenges and approaches to

handling Big Data. Primarily managed by

@TheSocialPitt

Tweets 2,470

Followers 4,149

Following 763

Audience Geographic Insights

COUNTRY

Insights:

» @IBMbigdata has ahigher percentage offollowers from USA thanthe typical Twitter user.

IBM Big Data

@IBMbigdata | Mar 16 2011

Talking about the challenges and approaches to

handling Big Data. Primarily managed by

@TheSocialPitt

Tweets 2,470

Followers 4,149

Following 763

INTERESTAFFINITY

Insights:

» Compared to theaverage audience, @IBMbigdata's audience'stop three interests areTechnology, Business, and Science.

Audience Interests Insights

» @IBMbigdata's followersattend Ivy League school'smore than the averageTwitter audience.

EDUCATIONTYPE

Insights:

Audience Education Insights

IBM Big Data

@IBMbigdata | Mar 16 2011

Talking about the challenges and approaches to

handling Big Data. Primarily managed by

@TheSocialPitt

Tweets 2,470

Followers 4,149

Following 763

INCOME LEVEL

Insights:

Audience Career Insights

» @IBMbigdata'sconsumer audience has amedium level of incomecompared to the average.

INDUSTRY

Insights:

» Compared to theaverage audience @IBMbigdata's top threeindustries are Software,Education, and Fashion.