Persuasive Design - World Usability Day 2013

PERSUASIVE DESIGN

Onca Uğurlu

UX & Usability Consultant

©2013 All Rights Reserved.

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Get Closer

•  History: 1997 IntouchSol & ActiveBuilder

•  Area: Banking, Health, Finance, Telecom., Multi Media, E-Commerce -112 projects.

•  Services & Product: Technology, Design, Consultancy, Usability (Test, Training) ; DCMS

•  Partnership: Sia Insight- Marketing and Consumer Behavior Research

•  Education: Boğaziçi University (History), University of Bedfordshire (IT)

•  Expertise Sectors: Banking, Health, Finance, Telecom., E-Commerce, E-Learning

•  Expertise Area & Services: UCD, Persuasive Design, Content Writing, Usability Tests and Training

About Me

References: My blog: www.uxmagazin.com


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What is Persuasive Design?

“Persuasive design is the science of what gets users to

take action.

A methodology for making user experiences more

engaging, compelling, and effective. “ PET Design- PhD. Eric Schaffer, HFI


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User Centered Design •  What users CAN do •  Focus on features and

functionalities to make it usable

Persuasive Design •  What users WILL do •  visual elements, images, colors, and

content that provide motivation to complete tasks

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Build TRUST Create

EMOTIONAL engagement

PERSUADE your customers to take action.

PET Design- PhD. Eric Schaffer, CEO, Human Factors International

User Experience Design- JJ. Garrette, Co-Founder & Chief Creative Officer, Adaptive Path


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Social Validation


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Social Validation


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Scarcity


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Language


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Help them make a choice / Contrast


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Trust


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Saving/Design


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Trust


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Combination of Persuasion Techniques

Recency

Social Validation

Social Validation

Social Validation


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Personalization


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Limited availability-Goods based scarcity


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Speed


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Speed


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Social Validation


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Gift/ Free


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Can You Trust This Website?


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Solution

Usability + Persuasive Design = The Best User Experience


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Thanks & Keep in Touch

[email protected]

www.activebuilder.com

Tel: +90 216 651 42 62

Fax: +90 216 651 42 61

Mobil:+90 533 687 17 17


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References

http://www.marketingdonut.co.uk/marketing/pr/pr-opportunities/how-i-use-publicity-stunts-to-promote-my-online-car-leasing-business http://blog.jjg.net www.humanfactors.com