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This is an intro to behavioral science meets technology. Next to the intro I share 3 major developments in persuasion, virality and contagion.
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HOW TECHNOLOGYCAN INFLUENCEBEHAVIOR
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We combine behavioral science and technology to create next level marketing solutions.
SCIENCE ROCKSTARS
Data driven, Human Obsessed
“1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13).
“1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13).
Featured in Forbes, Techcrunch, Wired and many others.
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We combine behavioral science and technology to create next level marketing solutions.
SCIENCE ROCKSTARS
DATA DRIVEN,
HUMAN OBSESSED
“1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13).
“1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13).
Featured in Forbes, Techcrunch, Wired and many others.
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We combine behavioral science and technology to create next level marketing solutions.
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Behavioral Science
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Nudging by Defaults
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The Power of Framing
68% 16%
32% 0%
84%
Total: $ 8012 Total: $11444
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Nudging works
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Persuasive Technology
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Back to the Future
1010
How Fat is Ken?
1111
How Fat are You?
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Persuade people to stick to their daily medication regimens
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No one wants a dead plant on their dash
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What it’s all about
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Commitment vs. Will Power
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3 INSIGHTSFROM PERSUASIVE TECHNOLOGY
THAT COMPANIESFROM AROUND THE WORLD
ARE TRYINGTO IMPLEMENTRIGHT NOW
Arjan Haring
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1. Personalized Persuasion2. Habit Formation Technology
3. Friends of Friends Marketing
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1. Personalized Persuasion2. Habit Formation Technology
3. Friends of Friends Marketing
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POP QUIZ: PERSUASION ON BOOKING.COM
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PERSUASION WORKS…
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
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SO WHICH STRATEGY TO USE?
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
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Not everybody obeys the laws of social proof
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There are people thatquestion authority
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People are different, but luckily consistently so
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PersuasionAPI interprets data on customer level with an intelligent, learning algorithm based on the latest behavioral Research at Stanford University
This allows our clients to dynamically alter HOW they pitch to every individual customer in real-time!
Personalized Persuasion
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Some people obey authority
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Some people are a sucker for scarcity
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Some people like to follow the herd
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1. Personalized Persuasion2. Habit Formation Technology3. Friends of Friends Marketing
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Changing behavior is hard
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Formatting a Habit is even more difficult
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How Companies try to influence you on Facebook
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A Habit of Buying
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1. Personalized Persuasion2. Habit Formation Technology
3. Friends of Friends Marketing
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The Influence of Friends of Friends
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Obesitas Cluster
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Making Voting Contagious
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Making Voting Contagious
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1. Personalized Persuasion2. Habit Formation Technology
3. Friends of Friends Marketing
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Make Them Brush Their Teeth
Combining Behavioral Science
& Technology
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You were bored by:Arjan [email protected]: +31 (0)6 185 29366@arjanharing
With love from:Sint Antoniesbreestraat 161011 HB Amsterdam@sciencerockstar+31 (0)20 717 39 49
Thank you.
