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P h y b r id g eE n a b l in g T e c h n o l o g y , P e o p l e , An d
B u s in e s s
“Simplicity is the ultimate sophistication.”
Leonardo Da Vinci
“We can't solve problems by using the same kind of thinking we used when
we created them.”Einstein
UniPhyer Overview
Are You Ready For A Paradigm Shift in Thinking?
2
Stop the Insanity – Ask Why?
Who invented VoIP?Who created the methodology of layering voice on data LAN?Who benefits most from this method of network convergence? Is it the customer, provider or data switch manufacturer?
“Insanity: Doing the same
thing over and over again and expecting different results.”
Albert Einstein
3
Complexity = Dependency = Costs Voice on Data Deployment Creates Challenge For Customers and Partners.
Internet
One Network
One Paths
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Existing Voice Infrastructure Not Used
Their Gain
Your Pain
4
Who Gets The First Call When This Happens? Data or Voice Provider
User is on a call and they open a data file that takes 3 seconds to open and at the same time they can not understand the user on the other end of the phone.
Video Out
Video In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality of
Service Offered.
Data In
Data Out
Voice Out
Voice In
To Network
Who gets first call, Voice or data provider?How often does voice service call end up being network related?
5
Your Pain
Disadvantage – Network dependencyComplexity – no two networks alikeLonger CyclesRisk – day two managementHigh Stress – reputation on line.Accountability without control
“70% of our voice quality service calls end up being LAN related which we can not charge for.”
7
Customer Want IP Telephony AndThey Also Want What They Always Had.
Value of UC and IPTLower TCOQuality of ServiceHighly ReliableVoice ContinuityNo DisruptionEasy Management
?
Layering Voice on Data
ComplimentingVoice with Data
!? !? !? !? !? !
8
Giving Customer What They Always Had Is Difficult Given The Foundation We Are Using For IP Voice.
No Two LANs Are AlikeSize Creates ComplexityUnpredictable Traffic Pattern
Standard, Ideal Topology For Voice.Same Regardless of SizePredictable & Proven Reliable.
VoIP Has Us Using Unpredictable vs. Predictable
SIMPLECOMPLEX
9
Solving Complex IPT Challenges For Customers and Partners In A Simple Manner.
The only network switch globally to deliver Ethernet and Power over a single pair with 1,200 ft reach. Patent Pending
10
Simplicity Is The Ultimate Sophistication!
Data network supporting data needsDistributed topology built for near-time delivery
Point-to-point ensuring quality of serviceNo data network dependencyRepeatable, predictable, scalable
11
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack
To Digital or Analog Phone
PSTN
Delivering On Voice Quality.Leverage Proven Infrastructure, Eliminate Risk, Reduce Cost, Optimize User Experience
Old Telephony Today
New Telephony Tomorrow Leveraging Proven Voice Infrastructure
UniPhyer Delivers Ethernet & PoE on a Single Pair with Reach of Over 1,200 ft.
PSTN/ Internet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Point To Point
VV
12
Ethernet And Power Over a Single Pair With Over 1,200 ft reach.
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
PSTN
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
PSTN
Existing Telephony Wiring
13
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
“One Network, Two Paths – No Compromise.”Compliment & Extend Existing Data Network
Video Out
Video In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality of
Service Offered.
Data In
Data Out
Internet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Voice OutVoice In
IP Phone
PhyAdapter
Leveraging proven point-to-point topology
Ethernet & PoE on single pair with over 1,200 ft. reach.
Every user impacts other users on LAN
One Network….Two Paths
Data Path Voice Path
Enabling Other POE IP Devices
access points, speakers, cameras, entry devices
“The management of our converged network is simple
Reggie Alvares
VP Operations
Optimizing Your Local Area Network for Voice and Data Convergence.
Data Packets
Voice Packets
Central Convergence
Point-to-PointBuilt For Voice
PSTN
14
Video OutVideo In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality
of Service Offered.
Data In
Data Out
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Internet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
IP Phone
PhyAdapter
Leveraging existing Telco
wiring
Ethernet & PoE on single pair with over 1,200 ft. reach.
Every user impacts other users on LAN
Each user is independent from others. No impact to other users.
One Network
Two PathsData Path Voice Path
Your In Control – Better for Customer Better For You
DATA TEAM BENEFITS
•Less stress to deploy
•Less disruptions
•Less management stress
•Data focus
VOICE TEAM BENEFITS
•Less stress to deploy
•Less disruptions
•Less management stress
•Application focus
•User Training
Data Voice
Separate or Fully Converged
Internet
Using the UniPhyer To Optimize Your LAN is Good for Data and Voice Teams.
Voice Out
Voice In
PSTN
15
Cisco, A Leader in Business Networking. UniPhyer Topology Delivers on Guidelines..
Point to point – no sources of delay
No Echo Problems
UniPhyer Delivers
Point to point – Packet Always On
Time.No Jitter Problems
Point to point – Packet Always In
Order.No Packet Loss
Voice Quality –Guaranteed!
16
Video Out
Video In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality of
Service Offered.
Data In
Data Out
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Internet
Voice Out
Voice In
The Three Second Test?
Time
Voice and Data Requirements Are Very DifferentVoice is the Only Highly Sensitive User Requirement.
IP Phone
Threshold
Data Packets
Additional Users and/or application creating additional demand on network
Change Network Switches To Add Bandwidth to handle changing load requirements ensuring voice quality.
Every user impacts other users on LAN
Potential Voice Quality Issues
More Pronounced Voice Quality Issues.
Gateway, router or firewall
IP PBX
PSTN
Data
Acceptable User Experience User waits three seconds for an email file to open
Voice
Unacceptable Experience User can’t understand person on other end for three seconds.
17
Video Out
Video In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality of
Service Offered.
Data In
Data Out
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Internet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Voice Out
Voice In
Understanding Data and Voice Packet Requirements and Characteristics.
Voice bandwidth requirements are constant and never changing.
Point-to-point topology ideal for real time requirements of voice. Voice packets in order with no collision ensuring Quality of Service.
Phybridge UniPhyer One Network, Two Paths
Ideal topology with a voice path complimenting a data network reducing deployment and ongoing management complexities and costs.
Voice quality of service guaranteed regardless of current and future data load characteristics and requirements.
Voice will survive regardless of data network outages or health.
Simply separating voice and data paths you realise savings and reduced stress.
Time
ThresholdData files may take longer to open
Data Packets
Time
Threshold
Voice Packets
Plenty of Bandwidth offering Quality of Service regardless of data load or changes
IP Phone
PhyAdapter
Every user impacts other users on LAN
Voice QoS assured regardless of data going over threshold
One Network
Two PathsData Path Voice Path
“Understanding Deployment Options To Reduce Costs and Stress”
Optimizing Business Networks For Voice And Data Convergence – Voice With Data
PSTN
18
PSTN
Video Out
Video In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality of
Service Offered.
Data In
Data Out
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Internet
Voice Out
Voice In
Unified Communications In
Action
Direct connection of phone and computer does not improve the performance of advanced applications like Click To Call.
No Compromise – Understanding Advanced Features Like Click to Call.
IP Phone
Every user impacts other users on LAN
Gateway, router or firewall
IP PBX
Click To Call
19
PSTN
Video Out
Video In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality of
Service Offered.
Data In
Data Out
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Internet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Voice Out
Voice In
Click To Call Feature In Action
From CRM user highlights phone number and initiated Click To Call Feature
Time
ThresholdData files may take longer to open
Data Packets
Time
Threshold
Voice Packets
Plenty of Bandwidth offering Quality of Service regardless of data load or changes
IP Phone
PhyAdapter
Leveraging existing Telco
wiringEthernet & PoE on single pair with over 1,200 ft. reach.
Every user impacts other users on LAN
Each user is independent from others. No impact to other users.
Voice QoS assured regardless of data going over threshold
One Network
Two PathsData Path Voice Path
No Compromise –
Advanced Features Supported
IP PBX
IP PBX receives request and send demand to initiate call and activate IP Phone
IP Phone rings indicating to user call is being made.
Voice Packets
Voice packet travel over dedicated physical path with no potential interruptions with data traffic
ensuring quality of service
20
PSTN
Video Out
Video In
CRM CUSTOMER
INFORMATION
Purchased Phybridge
Uniphyer and Very
Happy With Cost
Savings and Quality of
Service Offered.
Data In
Data Out
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Internet
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Voice Out
Voice In
Customers need to add new switches, routers, users, applications etc – NO
IMPACT ON VOICE plus…
IP Phone
PhyAdapter
One Network
Two PathsData Path Voice Path
Future Proof Your Network, Reduce Your Total Cost of Ownership, Simplify Change Management.
IP PBX
Customer wants Gigabit network to support data requirements – NO
IMPACT ON VOICE AND NO NEED TO CHANGE PHONES TO SUPPORT
GIGABIT REQUIREMENTS
Simple Network Topology Reducing Expertise Requirements Eliminating Potential Dependency Risks and Higher Costs Today and Into the Future.
Maximize Return on Investment While Reducing The Total Cost of Ownership.
Savings with less PoE requirements (PoE devices on UniPhyer backbone)
and easy back up power management.
21
Optimize, Don’t Compromise Your UC Experience
•Lower Total Cost of Ownership
•Leverage proven infrastructure
•Non-disruptive deployment
•Easy plug-and-play deployment
•Quick, overnight deployment
•Graceful migration –IT Brand Protection.
•Voice continuity regardless of LAN
•Simple UPS management
•Dedicated Physical Path for Voice, no configuration required.
•QoS guaranteed regardless of Data loads.
•Repeatable, Predictable, Scalable
•Guaranteed Pricing, Timing and QoS
•Better Return on Investment
•Higher Total Cost of Ownership
•Replace or add new cabling
•Disrupt business and data network
•Expertise required to configure & manage
•IT Team Brand Risk
•Long deployment cycle
•Rip and replace solution
•Voice outages issues
•Complicated UPS strategy
•Complex configuration required to create a VLAN for voice QoS.
•Voice QoS Through Continual management and monitor networks
•. No Two LAN’s Are Alike
•No Guarantees
•Lower Total Cost of Ownership
•Exact Pricing
•Shorter Sales Cycles
•Control Sales Cycle
•Control Deployment Experience
•Reduce Brand Risk
•Strong Differentiator
•Higher Revenues
•Lower Expenses
•More Capacity
•Quicker Time To Revenue
•Reduced Stress
•Greater Satisfaction
•Higher Margin Service Contracts
•Higher Total Cost of Ownership
•Variable Pricing
•Dependent on others
•Potential Brand Risk
•Similar Deployment Process
•Slimmer Margins
•Higher Expenses
•Longer Sales Cycles
•Longer Time to Revenue
•Lower Service Margins
•Higher investment in certification required
•Expense Staffing Requirements
•Special Staffing Requirements
OPTIMIZED COMPROMISED
VAR CUSTOMER VARCUSTOMER
22
The UniPhyer – High Quality Network Switch
Layer 2/3 Ethernet Switch 24 and 48 port models. PhyAdapters are common to both models.
It is necessary to have one PhyAdapter for every active port on the Phybridge UniPhyer.
POWER and ETHERNET over a SINGLE pair of wires, with distances 1200+ feet.No additional power required for the phone or endpoints.
Industry Awards
23
Features
Range of up to 1200 feet (Deployed to 2000 feet) with power for Class 2 POE deviceStackable & ScalableTested to 4,000 feet with device with local power. Up to 25MB download and 1.5MB upload bandwidth (dedicated) per port. This can be adjusted on a per port or group of ports basis.
2
2. Connect the Phybridge Unit to the Network or IP PBX.
2
2. Connect the Phybridge Unit to the Network or IP PBX.
2. Connect the Phybridge Unit to the Network or IP PBX.
1
1 Remove Amphenol connector from legacy PBX and connect it to the Phybridge unit.
11
1 Remove Amphenol connector from legacy PBX and connect it to the Phybridge unit.
3
3. Power up the Unit.
33
3. Power up the Unit.
UniPhyer Switch Installation
24
Features
2 Gigabit uplink ports (combination Fibre/Copper) supports Single-mode and Multi-mode fibre.Port isolation and MAC address anti-spoofing capabilitiesCentralized UPSAll the heavy lifting is done in the wiring closet – little or no disruption at the endpointAutosensingPlug and Play
2. Connect the IP Phone to the Phyadapter connector marked “to IP phone”.
2
1
1. Connect the legacy phone line from wall plate to Phyadapter marketed “to phone jack”.
IP Phone Installation
25
Networking
Configured to have a default minimum connection rate of upstream 175 kbps and downstream 2.5 Mbps. The PhyAdapter will not connect to the UniPhyer unless these connection rates are met. This ensures that the necessary bandwidth for VoIP toll grade voice quality is available for each port.The Phybridge UniPhyer provides power over the PhyAdapter's RJ45 port, the voltage provided is IEEE 802.3af compliant.Each PhyAdapter can power one IP device (all Class 2 and some Class 3). Some IP phones do allow additional IP devices plugged into them, like a laptop computer, allowing multiple network devices to function off the single PhyAdapter connection.
25
26
Networking
Both GBE ports support straight through or cross over cables. The straight through cable is recommended.Traffic between the UniPhyer and PhyAdapter and network ports support full duplex.
PhyAdapter 10/100 Mbps Full DuplexUniPhyer GEB ports 10/100/1000 Mbps Full DuplexUniPhyer MGMT port is 10/100 Mbps Full Duplex
Spanning Tree allows a network design to include spare (redundant) links to provide automatic backup paths if an active link fails, without the danger of bridge loops, or the need for manual enabling/disabling of these backup links.
26
27
Networking
Triple Play – Voice, Video and DataSource/ destination IP address filtering (ACL)L4 source/ destination port filtering (ACL)IGMPv1/ v2 snooping/ proxy for multicast service IGMP ACL (multicast group filtering)VLANs supports up to 4096 VLANs per port
Static VLANProtocol Based VLANTranslation VLAN
Configuration Options To Simplify Topology and Management
27
31
Security
Dedicated VLAN for in-band management access. Limit access based on VLAN ID. Ability to change listening port. Supports static IP only.Out-of-band Management via isolated MGMT port. Support static IP and DHCP.IEEE 802.1X port-based authentication mechanism for subscriber interfacesSecure Shell (SSHv2) and SNMPv2 secure remote management access and communicationsUser Administration, add, delete or modify users, passwords and access levels. Ability to Age accounts, last login.
31
32
Security
MAC filters, Layer 3/Layer 4 ACLs for user traffic, Secure Web management and SNMP interface for secure management access via VLAN, restrict by VLAN Id. Filtering by Protocol, Source Mac, Source IP, L4 Destination port, Destination IP, Destination MAC and Ether TypeMAC address anti-spoofing.Port isolation on a per VLAN basis, limit the ability of devices to browse one-another. Private VLANs provide security and isolation between switch ports to help ensure that users cannot snoop on other users' traffic
32
33
Security
Per bridge port based static MAC address plus maximum MAC address number limitation Port Security and MAC Address Locking limits the number MAC addresses on a port. Using Port Security network managers can allow specific MAC addresses access to the network.Packet classification, reclassification, policing, marking, and remarking. Identification, classification, and reclassification of traffic based on specific criteria such as port, source/destination MAC address, 802.1p priority bit, source/destination IP address, Type of Service (ToS), Differentiated Services Codepoints (DSCP), or TCP/UDP port
33
34
Security
Flexible queue servicing utilizing configurable Weighted Round Robin (WRR), Strict Priority (SP), or hybrid SP/WRR. Uplink bridge ports support SPQ only.4 hardware queues for flexible QoS managementIngress rate limiting—standard and extended ACL controlACLs configured on a per-port basisPer bridge port based IP allow list mechanism DHCP relay Option-82 & PPPoE I/A for user traffic Advanced ACL mechanisms based on L2 & L3+ header information classification Per bridge port multicast group filtering mechanism;
34
35
Monitoring
SNMP – supports version 1 and 2cSyslog ServerAlarm/Event Profiles with visual indicatorsPerformance and Environment Monitoring
Hardware TemperatureSystem UtilizationEthernet StatisticsATM StatisticsRMONADSL Day/Interval
Remote Management
35
36
Specifications & Requirements
Ensure the availability of a national AC outlet (and Earth ground). Ensure the availability of a 100/1000 Ethernet LAN port Disconnect phones/old PBX from the lines that will be connected to the UniPhyer. Requires RJ21 connector with 25 pair – 24 pair active.Ensure proper back-up power calculated
Management SFP2 GBE2 SFP1 GBE2 RG21 & Activity LED’s
37
Specifications
Physical Specifications: 2U: 88 x 432 x 381 mm (HxWxD) Weight: 5.36 KgEnvironmental: Operating Temperature: -10oC to 50oC Operating Humidity: 10% to 95%Power Requirements: 100 to 240VAC, 50/60 Hz, 650 W maximum
Rear
On / Off Switch
38
Technical Certification Has Never Been So Easy
The Only Investment is We Ask You To Make is Time. Basic Certification – Everything you need to know to successfully deploy.
On Demand WebinarSelf Test
Advanced Configuration Certification
On Demand WebinarSelf Test
“Simplicity is the ultimate sophistication.”
Leonardo Da Vinci
39
Great For Customers, Better For Partners!
“What used to take us days to deploy, only took hours to accomplish with the UniPhyer.
A solution that allows us to move our customers to IP telephony while eliminating the operational/technical challenges they face with layering voice on the data network”
Alan Burdine, President and COOCommunications Resources Inc.