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B2B MARKETPLACE FOR VIRTUAL & AUGMENTED REALITY
Matthew Papish Founder & CEO March, 2017
Exploding, Global Market
Still Nascent & Fragmented
• Connects Buyers & Sellers • Facilitates Transactions • First to Market • Focus on Enterprise segment
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7
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Buyers Confused on How to Participate
2
8
B2B Marketplace Solution
Highly Scalable Revenue Model
Experienced Leadership with Deep Domain Expertise
World-Class Advisors
WHY PIPELINEVR?
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Sellers Desperate for Sales Channel
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4
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2
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Doesn’t Know the Capabilities
Doesn’t Know How to Build the System
No One-Stop-Shop Exists
THE BUYER’S PROBLEM
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Doesn’t know How to Get Help
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THE CHALLENGES SELLERS FACE
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THE SOLUTION
THE SOLUTION
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Matches Buyers and Sellers of Professional VR & AR Products & Services
Facilitates Transactions
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Provides Critical Information
Collects Powerful Data & Analytics
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MARKET SIZE
140
120
100
80
60
40
20
0 2017 2018 2019 2020 2021
VR & AR Revenue Forecast in $Billions
Digi-Capital Goldman Sachs
400
200
600
Citi Research
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WHO ARE THE BUYERS?
Source: Goldman Sachs Global Investment Research 8
Half of the VR & AR Market will Include Enterprise/Industrial Applications by 2021.
EntertainmentHealthcareReal EstateEngineeringMilitary
EntertainmentEngineering
RealEstate
Military
Healthcare
USE CASE – MEDIA / ENTERTAINMENT
BUYERS SELLERS - LA Times decides to
create an advertiser supported Academy Award “red carpet” VR experience.
- Doesn’t have a network or the know how to execute.
- PipelineVR matches LA Times with Immersive production company & equipment vendors.
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BUYERS SELLERS - Berkshire Hathaway uses VR to showcase properties for clients moving from abroad. - After submitting a project request via PipelineVR, BH settles on VR real estate specialist Matterport. - VR has been adapted as an important competitive advantage for BH
USE CASE – REAL ESTATE / LUXE
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PAY-PER-MATCH MODEL
MATCHES AGAINST OUR DEEP DATA BASE AND NOTIFIES THE TOP 5 CANDIDATES.
$25
EACH SELLER PAYS $25-$50 FOR A DIRECT CONNECTION WITH THE BUYER.
$25
$25
$25
$25
COMPANY SUBMITS A PROJECT REQUEST FOR A VR DEMO FILM
1 2
3
Spa$alSoundSpecialist
S$tching/Edi$ng
HeadsetRentals
Experien$alProducer
360DroneOperator
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USE CASE:
COMPETITION
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DOMAIN EXPERTESE
GENERAL/ DO IT
YOURSELF
OTHER
VR & AR
Registered Sellers
Active Sellers (60% of Registered Sellers that submit bids)
Average Number of Bids per Active Seller/per Year
Revenue per Bid
Gross Revenue
940,000
564,000
$61M
$24
4.5
How We Reach $61M by 2021
BUSINESS MODEL
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SERVICEABLE MARKET (US only)
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CUSTOMER ACQUISITION PLAN
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Identify top 3 verticals for demand generation testing
Develop hypothesis on “Who” the key decision makers are In each vertical, and “How” each decision maker engages in the “buyers journey”
Size “Opportunity/Demand” by marketing channel i.e. # of US based monthly searches for AR/VR by key word
Execute small “Signs of Life” tests across SEM, FB, Email, Affiliates
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Year 1 Year 2 Year 3 Year 4 Year 5
Revenue $1,156,500 $5,146,000 $12,075,000 $31,500,000 $61,940,000
Sales & Marketing $922,230 $3,302,250 $5,792,000 $9,323,000 $12,743,750
G & A $542,400 $1,125,950 $2,211,600 $3,927,925 $7,193,950
EBITDA $ -308,130 $717,800 $4,071,400 $18,249,075 $42,002,300
REVENUE PROJECTIONS
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ADVISORY TEAM
Paul T. Kim Content and Services Partnership OTT Video & VR
Heads Samsung’s partnerships with leading content partners and brands to develop unique VR content offerings, in areas of games, real estate, healthcare, education, and b2b solutions.
Idealab Director, Managing Director at Mayfield Fund focusing on investments in the consumer internet, partner at Latham & Watkins and Wilson Sonsini Goodrich & Rosati.
Allen Morgan
Darren A. Denenberg Ph.D. Lecturer in the Donald Bren School of Informatics and Computer Sciences, UC Irvine. Developing online Master’s program to begin in 2016.
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David Lebow YP Holdings from 2013-2017 most recently as Chief Revenue Officer. In that time, YP had over $2b in annual revenues with more than $1B of digital revenue, making it the ninth largest digital media company in the U.S.
LEADERSHIP
Matthew D. Papish, Founder & CEO • Founder & CEO at Enstigo; built platform that automates mobile ad creation. Attracted capital from a strong group of
individual and institutional investors.• CEO at Cinsay; SaaS platform enabling distributed online video/eCommerce. Attracted $45M of investment capital • Head of Branded Entertainment at AOL. Formed in-house division to sell online video platforms to AOL’s largest advertisers.• Founder & President at Gold Coast Entertainment. Oversaw creative studios and Video equipment services. Grew sales to $150M.• Senior Advisor/Consultant at MySpace; Classmates.com; Spark Networks; and John Templeton Foundation.
• IBM Corp, large computer sales lead at BofA. • Staff Assistant to the President, The White House• SVP, Commercial Office Development, Arden Realty, Inc. (NYSE) (largest SoCal REIT), Sold to GE Capital; • Founding Director, Marine National Bank, Irvine, CA• USC, International Business• Captain, USMC
Bart Porter, Finance
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• Chris has spent the majority of his career selling, managing and delivering large-scale consulting engagements for Fortune 1000 clients. Founded Irvine based Verys in 2012.
• Oversees all aspects of project delivery, portfolio management, finance, HR and legal.
Chris Antonius, Development lead and CEO at VERYS
EXIT STRATEGY
CORPORATE ACQUISITION/
PE BUYOUT(3-5 Yrs.)
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THE OPPORTUNITY
FUNDRAISE • Fundraise Goal: $850,000 ($350k raised to date)• Seeking: $400,000~$500,000• Anticipated Series A raise: $5M~$7M
TERMS • Convertible note:
• Automatic conversion upon qualified equity financing of at least $500,000.• 20% discount• Conversion at investor’s election. • $3M valuation cap.
20
Exploding, Global Market
Still Nascent & Fragmented
• Connects Buyers & Sellers • Facilitates Transactions • First to Market • Focus on Enterprise segment
1
7
6
5
Buyers Confused on How to Participate
2
8
B2B Marketplace Solution
Highly Scalable Revenue Model
Experienced Leadership with Deep Domain Expertise
World-Class Advisors
WHY PIPELINEVR?
21
Sellers Desperate for Sales Channel
3
4