FRESH MAGAZINE By Molly Ashby

YOU HAVE BEEN COMMISSIONED BY THE NORTHERN ECHO TO PRODUCE A NEW

MAGAZINE OR NEWSPAPER PRODUCT. YOUR PRODUCT COULD BE IN ANY STYLE OR

GENRE BUT IT MUST BE SELF FINANCED THROUGH SALES OR ADVERTISING. YOU

MUST ALSO PRODUCE YOUR MAGAZINE FOR A SPECIFIED AUDIENCE SEGMENT WITHIN

THE 16 TO 25 AGE GROUP.

MY CLIENT BRIEF

“

”

IN ORDER TO MEET THE BRIEF I HAVE BEEN SET I HAVE DONE THE FOLLOWING:- CREATED A MAGAZINE THAT IS SUITABLE

FOR THE ABC1 AUDIENCE THAT THE NORTHERN ECHO HAVE

- CREATED A MAGAZINE WHICH IS OF HIGH QUALITY THAT READERS OF THE NORTHERN ECHO EXPECT, BY EMPLOYING HIGHLY QUALIFIED STAFF AND EQUIPMENT

- CREATED A MAGAZINE OF THE GENRE ‘WOMEN’S LIFESTYLE’ FOR YOUNG PEOPLEIN THE 16-25 AGE GROUP

- CHOSEN A GENRE OF MAGAZINE THAT IS SUCCESSFULAND THAT I THINK COULD DOWITH SOME NEW COMPETITION, AND IS COMMERCIALLY VIABLE

- MADE A MAGAZINE THAT IS SELF FINANCED THROUGH SALES AND ADVERTISING.

HOW I INTEND TO MEET THIS BRIEF

- The ‘Trendies’ tribe- Age 16-25- Females- ABC1 socioeconomic status- Educational status – Student- Usually on a low income if

employed- Buying behaviours: magazines

prices between £1-£5.

AUDIENCE PROFILE

Secondary Audience- Secondary audience includes readers

of the Northern Echo- In order to keep the secondary audience

happy my magazine must have:

- No strong taboo language

- No nudity

- No inappropriate content

THINGS TO CONSIDER…

HOW I CAN TAILOR TO MY AUDIENCE

USE FUN AND YOUTHFUL

STYLE/LAYOUTS

COPY TECHNIQUES

FROM MAGAZINES THAT

ARE POPULAR WITH MY

AUDIENCE

HAVE A REASONA

BLE PRICE

HAVE A BALANCED

TEXT TO IMAGE RATIO

USE A LIVELY BUT

CASUAL TONE

CHOOSE INTERESTING, PRACTICAL

CONTENT

USE TRENDY EYE-

CATCHING FONTS

USE YOUNG

MODELS

COPY TECHNIQUES

FROM THE NORTHERN ECHO

TO APPEAL TO MY SECONDARY

AUDIENCE

CONSTRAINTS – THE PRESS COMPLAINTS COMMISION

- THE PCC REGULATES CERTAIN RULES THAT JOURNALISTS MUST OBLIGE BY TO PROTET THE WELFARE OF OTHERS. THIS CONCERNES SUBJECTS SUCH AS ACCURACY, HARASSMENT, CHILDREN, PRIVACY AND DISCRIMINATION.

- TO ENSURE I DO NOT BREAK ANY OF THE CODES SET BY THE PCC I HAVE MADE 5 RULES THAT I WILL STICK BY…

THINGS TO CONSIDER…

- I need to make sure I do not include any incorrect information, quotes or opinions in my magazine to make sure that I do not breach this clause.

THINGS TO CONSIDER…

- I need to make sure I do not include any private information about a person that should not be written for the public to read in my magazine.

- I need to make sure I do not include any irrelevant or unacceptable information or opinions about children in my magazine.

- I need to make sure that I do not harass anyone for information that will be featured in my magazine.

- I need to make sure that I don’t make any unacceptable opinion or stereotype for anyone featured in my magazine, or anything else that will come across as

discrimination.

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I have chosen for my magazine to be of the Women’s Lifestyle genre. I also looked into the Music genre as music is an interest of mine.

However, I soon found that I knew a lot more about the Women’s Lifestyle genre and could have much more fun in producing interesting and creative

articles and styles for my magazine.I researched other magazines of the same genre to influence the direction of

my product such as Company magazine andCosmopolitan to come with my ideas and

content for my product.

GENRE RESEARCH

GENRE RESEARCH (CONTINUED)

Young, attractive female models

Light, feminine colours

Quirky but easy to read fonts

Coloured backgrounds to make text stand out

Informal layoutNotepad

background – collage effect

Active imagery placed informally to represent content of article

FRESH Aims:- Not too lengthy - To entertain females with a

range of Represents the style of the magazine articles from informative to influential

- Links well with the pastel colour scheme - Cover different aspects of the

- Easily relatable to the target audience Women’s Lifestyle genre

- To include personal contents to tailor to the audience’s wants and needs

-To make the magazine as stylish, attractive and unique as possible.

MY MAGAZINE

Features: Regulars:- Picture perfect? - Top 10 ways to…- Keeping Fit for Christmas - How to

article- Dare to be Different - Right Here

Right Now- Dreaming of a Holiday Romance?- I Cannot Stress it Enough…- Too Young for Politics?

CONTENTS

FONTS:- Masthead Font

- Sell Line Font

- Headline Fonts

- Subheader Fonts GARAMOND

- Main Body Fonts ABADI MT CONDENSED ABADI MT CONDENSED EXTRA BOLD

COLOURS:

CONTENTS

MOCK-UPS1. Positive Response:

- Bright, attractive colours

- Eye catching header- Explosive arrangement

attracts attention- Appropriate for TA

(tone, colour and style)- Good use of imagery - Interesting content

Negative Response:- Columns are

uneven

MOCK-UPS2. Positive Response:

- The title and subheading are effective

- The colour scheme is attractive

- Good use of fonts

Negative Response:

- Subheadings in article are too long

- The overall layout is less tidy

- Too much free space

Cover:• Imagery – Ideal, passive,

fashionable, appealing to the target audience i.e. young, female model

• Layout – Explosive, collage effects

• Colours – Pastel colours, light, youthful, positive

• Fonts – Masthead: Striking, modern, bold, upper case, professional

Cell lines: Creative, bold, colourful, upper case, easy to read.

ARTICLE DETAILS

Contents:• Imagery – ideal, active,

bright

• Layout – Simple, explosive arrangement of images

• Colours – the same pastel colour theme, bright, youthful

• Fonts – Title: Masthead font

Subheaders:

Main body: Abadi MT Condensed Light, simple, easy to read.

ARTICLE DETAILS

Too Young For Politics?

• Tone – serious but not too serious, informative, perky

• Language – 1st and 2nd narrative voice, mixture of both emotive and light-hearted

• Imagery – passive and studio based

• Layout – 2 columns, distorted grid

• Colours – pastel colours, purple for the background

• Fonts - the same used throughout the magazine: brush, thin but easy to read, attractive.

Keeping Fit For Christmas

• Tone – upbeat, enthusiasic, fun

• Language – 2nd ad 3rd narrative voice, light-hearted, informal

• Imagery – ideal, staged models, studio based

• Layout – explosive, broken up into sections, balanced 50:50 text to image ratio

• Colours – pastel colours, light, youthful, posiive, linked to various food

• Fonts – the same used throughout the magazine: brush, thin but easy to read, attractive.

Picture Perfect?• Tone – serious, informative,

enthusiastic

• Language – 1st, 2nd 3rd narrative voice, emotive language, formal

• Imagery – passive and active – images of celebrities included

• Layout – 3 columns, more formal but still a quirky structure to be maintained, wrapped image

• Colours – pastel colours, blue and yellow to create a calm effect

• - Fonts - the same used throughout the magazine: brush, thin but easy to read, attractive.

1.2.

3.

Questionnaire Results

COMMERCIAL VIABILITY

33%

42%

25%

Q1. How much would you spend on a magazine?

0-£1.98 £1.99-£2.98 £2.99-£4.99 £5+

4%

96%

Q2. Would you read a free mag-azine or a supplement maga-

zine you receive in the Northern Echo?

Yes No

PRINTING COSTS

PERSONNEL RATES

EQUIPMENT COSTS

TOTAL EXPENDITURE

ADVERTISING INCOME

£3,682NET PROFIT

Thankyou, Do you have

any questions?