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Press Ad.
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Client: PIZZA HUT Press campaign
What they wanted:Increase home delivery sales.
What we did:Ran an ad in C – Magazine. A free monthly cinema and local TV guide. The Oscars were televised on MBC 2 one night that month and the magazines theme was 30 days of Oscar, with an Oscar winning movie on every night that month.
What we got:Deliveries up 20% that month. How much of that was due to people liking pizza, or people liking the ad. Who knows?