PLACECAST CASE STUDY

» Placecast was a project client that worked with Ballou PR to launch its product in the UK with O2. Following success in its home market (the US), it wanted to ensure it was recognised as the innovative solution being used by O2 and wasn’t simply ignored for the larger household name.

» Ballou PR worked with O2’s PR team and the media to ensure the Placecast message came across strongly in its key media, which included trade, mobile, technology and national press.

» A total of 64 articles appeared online within 24 hours in a variety of titles including The Financial Times, Brand Republic and TechCrunch Europe, creating over ten million impressions. Ten meetings were arranged with titles including The Wall Street Journal Europe, GoMo News and Marketing Week.

» Social media awareness was also prolific with over 1,000 tweets of the news within 48 hours of the announcement.

OBJECTIVE, STRATEGY AND RESULTS

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http://www.slideshare.net/BallouPRUK/bpr-creds