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In the gaming world, E3 is hailed as one of the most important industry events of the year. The week is jam-packed with product reveals, presentations from influencers, demos and more. Playstation (my client) is capitalizing on a new Livefyre native advertising offering and launching the Livefyre E3 Social Hub to capture all the trends, images and conversation straight from the Los Angeles Convention Center. Two of the most popular gaming websites, IGN and Joystiq have integrated the Playstation-sponsored Livefyre E3 Social Hub to feature real-time conversation surrounding the convention. Read more about this social native ad and the convergence of some of the biggest brands in the gaming industry here.
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