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From 0 to 7 Million Users And starting all over again
It’s a new game - Takipi
Rely on Intuition
Well… not yours…
Creating a Spectrum of Alternatives
theStandard
What the##*%?
Intuition > Analysis
You don’t need to invent personas – look around you
PM
Visual feature alternatives
QA Sales SW Designteam
Marketing
Users Feedback – true feedback comes in real time
Get as much feedback as possible
65%
Sent directly to an e-mail address
30%
In-app support form
5% Public forums : getSatisfaction, Facebook, Autodesk forums
Users Feedback – true feedback comes in real time
How to hear the truth?
Answer as soon as you can
Be personal
Keep track of requests for future use
It’s all about feelings
I’m a good looking, smart and fun app,
How come I’m still alone?
Takipi – developers humor in the product itself
Are you talking to me ?
Exception route -> Tale
Find the ‘magic’ moments
Users love to see the faces behind the app
What’s next ?
Using Java in your company ?
