SOCIAL MEDIA MARKETINGBy Nitesh

introduction Social Media is a vital element for the online business.

It is an art of producing traffic to site for generating business through online social group.

It help to build important business contact and to run a reputed business on the internet.

By using the following famous Social networking sites we can increase the site traffic and to get potential customers.

Twitter.

Facebook.

LinkedIn.

You tube

Foursquare

What is social media marketing??Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. 

Is social media marketing right for your business?

This is the question few companies ask themselves before launching into social media marketing

Truth is that social media can, in fact, affect your bottom line – but, it takes time.

phases of social media process Phase 1 - Your Investment (Time, Money, Resources)

Phase 2 - Your Action

Phase 3 - Consumer's Reaction

Phase 4 - Non Financial Impact Occurs

Phase 5 - Financial Impact Occurs

7 Traits of Successful Social Media Marketers

1. You Create Excellent Content Consistently

 You have the expertise in your business so it’s really important to create content to demonstrate this expertise and build up trust with your audience.  But you need to create this content consistently.  Success with content does not happen overnight

examples

BetaOut PostPlanner

2. You are a curator

A curator is someone that finds great content from other people and shares it out to their network.   It’s not about sharing content, it’s about sharing fantastic content that is relevant to your audience.

eg:Scoop.it

3.  You Build a Large AudienceOf course we have a couple of tools to help.

Eg: AWeber

Lead Converter

The following is an example of a popup. If you wanted to test this out you could have

multiple variations and see which one gets the higher conversion.

4.  You Manage Your Reputation

Your online reputation is really important so it’s vital to track what people are saying about you or your business.

One of the best tools for tracking what people say about you is Mention.  The app is available on both the phone and desktop.

You can track when your company name is mentioned and filter this by channel. In the

example above this is filtered to show mentions through websites

5.  You Monitor Results

Analytics are an extremely important part of social media marketing.

Eg: Google Analytics  

This shows the e-m

ail conversion ra

te is higher from LinkedIn compared to

Facebook

6.  You Test, Test, Test

If you don’t succeed try again! 

eg: RazorSocial

7 A/B test blunders that even experts make

Unbounce

You can have multiple versions of pages running to test which works best

7.  You don’t give up !!!

This is using the most important tool that you have which is your brain!  When you advertise you can get immediate results but it’s costly.  With Social Media Marketing you spend more time than money and you don’t generally get immediate results.  But if you build a real community of loyal followers you get ongoing results.

Benefits of social media marketing

1. Improved Exposure

2. Increased traffic

3. Provided Marketplace Insights

4. Generated Leads

5. Created Loyal Fans

Negative Impacts

Foursquare Foursquare is a location-based social networking website for mobile devices,

such as smartphones. Users "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby. 

Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".

foursquare

You tube YouTube is a video-sharing website, created by three

former PayPal employees in February 2005 and owned by Google since late 2006, on which users can upload, view and share videos. 

Most of the content on YouTube has been uploaded by individuals, media corporations and other organizations. 

Unregistered users can watch videos, while registered users can upload an unlimited number of videos.

Use of social media marketing

Do the marketers use the social media to market their business.

Social media is the main reason for increasing markets??

Experience on social media marketing

Usage of social media??

Top media sites used by business

1: You tube

2: Facebook

3: Twitter

4: Blogs

5: Google+

Thank you