Präsentation

Using technology to educate, empower and engage: Young Islam Conference –Berlin 2011Berlin 2011

Anja Adler

Social Media Advisor

Stiftung Mercator

Power to the People

• Discussion platform

• Explores “The Role of Islam in Germany”

• 40 young people play the role of DIK participants

• Present a catalogue of recommendations• Present a catalogue of recommendations

05.12.2011Webinar EFC: Using Technology to educate, empower and engage

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3 Project Phases

• Educate:

Preparation Phase and Seminar to learn about the topic

in January 2011

• Empower:

Simulation and Workshop Weekend to discuss ideas for Simulation and Workshop Weekend to discuss ideas for

recommendation in February 2011

• Engage:

Handing-over of recommendations to Minister of Interior

at DIK meeting in March 2011, continuing project work

to keep alumni in contact


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Technology to educate, engage, and empower

Phase Communication Goals Instruments used

Educate supporting exchange of knowledge, group feeling, „one voice“-policy, establishing central

Facebook group


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establishing central messages by discourse

Engage live coverage to open discussion and engage circles of friends

Facebook fanpage, Twitter#JIK11, Media Group

Empower communicate recommendations and promote support, engage participants to tell their story and continue activism

Online Petition and Voting, Scribd, YouTube Video, Flickr Gallery

Lessons Learned

Facebook Group

• network offered by the

foundation at an early stage kept

group closegroup close

• investing ressources and openess

paid off by good ideas and

feedback

• platform for alumni work

• facilitation and moderation


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Lessons Learned

Twitter

• no necessity of an own account if

you want to involve the „crowd“

• hashtag #JIK11• hashtag #JIK11

• only makes sense if there are

active Twitter users in your

community


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Lessons Learned

Online Petition and Voting-Tool

• blog as alternative to website

allowed a multimedia approach,

reporting (story-telling) and reporting (story-telling) and

advocacy

• voting-tool served to enable the

participants to become

promoters of their own cause,

involve the community in the

project and to support the

group`s demands


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Thank you for your interest!

More information on the project:

www.stiftung-mercator.de/en/thematic-

clusters/integration/young-islam-conference-berlin-

2011.html2011.html

Also visit:

www.facebook.com/StiftungMercator

And our Newsroom:

www.stiftung-mercator.de/newsroom


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