17

DEFINING THE ONLINE ADVERTISING LANDSCAPE AND NAVIGATING THE FUTURE SPACE Created by Ben Fox [ Follow me!: @benfoxgo ] – 3.30.2011 –

PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

Download PDF Report

Upload
imedia-connection
View
1.817
Download
2

Tags:

Embed Size (px)

Citation preview

Page 1: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

DEFINING THE ONLINE ADVERTISING LANDSCAPE AND NAVIGATING THE FUTURE SPACE

Created by Ben Fox [ Follow me!: @benfoxgo ]

– 3.30.2011 –

Page 2: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

HOW DID WE GET HERE?

Page 3: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

Page 4: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

Page 5: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

Page 6: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

HOW BIG IS THE U.S. ADVERTISING SPACE?

Page 7: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

VALUE ADDED RESELLERS

Page 8: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

VALUE ADDED SERVICE PROVIDERS

Page 9: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

TECHNOLOGY SERVICE PROVIDERS

Page 10: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

WHO BOUGHT WHO?

Page 11: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

WHO DID GOOGLE BUY?

Page 12: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

GOOGLE ALTERNATIVES

Page 13: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

TOP 5 COMPANIES HAVE 63% OF REVENUE

Page 14: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

THE ECONOMICS OF IT ALL

Page 15: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

FORCES OF THE FUTURE

Page 16: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

DISPLAY ADVERTISING IN 2015

Page 17: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

A Simple and scalable response prediction for display ...people.csail.mit.edu/romer/papers/TISTRespPredAds.pdf · Simple and scalable response prediction for display advertising OLIVIER

A Simple and scalable response prediction for display ...people.csail.mit.edu/romer/papers/TISTRespPredAds.pdf · Simple and scalable response prediction for display advertising OLIVIER

Documents

Deep CTR Prediction in Display Advertising - arxiv.org · Deep CTR Prediction in Display Advertising Junxuan Chen1,2, Baigui Sun2, Hao Li2, Hongtao Lu1 y, Xian-Sheng Hua2 z 1Department

Deep CTR Prediction in Display Advertising - arxiv.org · Deep CTR Prediction in Display Advertising Junxuan Chen1,2, Baigui Sun2, Hao Li2, Hongtao Lu1 y, Xian-Sheng Hua2 z 1Department

Documents

Learning, Prediction and Optimization in Real-Time Bidding based Display Advertising

Learning, Prediction and Optimization in Real-Time Bidding based Display Advertising

Internet

Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to Navigate the Space

Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to Navigate the Space

Documents

Response Prediction in Performance based Display Advertisingcomad/2010/pdf/Industry Sessions/Response... · Response Prediction in Performance based Display Advertising-1-Krishna

Response Prediction in Performance based Display Advertisingcomad/2010/pdf/Industry Sessions/Response... · Response Prediction in Performance based Display Advertising-1-Krishna

Documents

A STUDENT GUIDE TO USING NAVIGATE NAVIGATE STUDENT GUIDE

A STUDENT GUIDE TO USING NAVIGATE NAVIGATE STUDENT GUIDE

Documents

Documents

Navigate NYC 2012

Navigate NYC 2012

Documents

Political Advertising HandbookWelcome to RAB’s 2019-2020 Political Handbook for the Radio Account Executive, a comprehensive, non-legal guide to help you navigate the complexities

Political Advertising HandbookWelcome to RAB’s 2019-2020 Political Handbook for the Radio Account Executive, a comprehensive, non-legal guide to help you navigate the complexities

Documents

Navigate Student Dashboard

Navigate Student Dashboard

Documents

Documents

HELPING YOU NAVIGATE BEST PRACTICE IN …...HELPING YOU NAVIGATE BEST PRACTICE IN NATIVE/BRANDED CONTENT AND ADVERTISING THE NATIVE PLAYBOOK OCTOBER 2017 IAB Australia and the Native

HELPING YOU NAVIGATE BEST PRACTICE IN …...HELPING YOU NAVIGATE BEST PRACTICE IN NATIVE/BRANDED CONTENT AND ADVERTISING THE NATIVE PLAYBOOK OCTOBER 2017 IAB Australia and the Native

Documents

Navigate Tomorrow

Navigate Tomorrow

Documents

Navigate 2014 Slideshow

Navigate 2014 Slideshow

Technology

Infosys Navigate - gfgc.kar.nic.in

Infosys Navigate - gfgc.kar.nic.in

Documents

A Practical Framework of Conversion Rate Prediction for Online Display Advertising · 2019-01-17 · Advertising. In Proceedings of −e 23rd ACM SIGKDD Conference on Knowledge Discovery

A Practical Framework of Conversion Rate Prediction for Online Display Advertising · 2019-01-17 · Advertising. In Proceedings of −e 23rd ACM SIGKDD Conference on Knowledge Discovery

Documents

Deep Interest Network for Click-Through Rate Prediction · Click-Through Rate Prediction, Display Advertising, E-commerce 1 INTRODUCTION In cost-per-click (CPC) advertising system,

Deep Interest Network for Click-Through Rate Prediction · Click-Through Rate Prediction, Display Advertising, E-commerce 1 INTRODUCTION In cost-per-click (CPC) advertising system,

Documents

Navigate Family Series - Episode 4 Navigate Family Series. · Navigate Family Series - Episode 4 Hello and welcome to the resource material for our Navigate Family Series. Thank you

Navigate Family Series - Episode 4 Navigate Family Series. · Navigate Family Series - Episode 4 Hello and welcome to the resource material for our Navigate Family Series. Thank you

Documents

Navigate and Register

Navigate and Register

Documents

Psychological Advertising: Exploring User Psychology for Click Prediction in Sponsored Search

Psychological Advertising: Exploring User Psychology for Click Prediction in Sponsored Search

Documents

A Simple and scalable response prediction for display advertising

A Simple and scalable response prediction for display advertising

Documents

A CTR Prediction Approach for Text Advertising · Chapelle [6] put forth the CTR prediction framework based on logistic regression in which the features of the advertisers, web publishers,

A CTR Prediction Approach for Text Advertising · Chapelle [6] put forth the CTR prediction framework based on logistic regression in which the features of the advertisers, web publishers,

Documents

Bio Fuels Navigate

Bio Fuels Navigate

Documents

ADVERTISING OPPORTUNITIES · The Chamber relaunched its mobile friendly website two years ago making it easier to navigate, more visually attractive and search engine optimized. Since

ADVERTISING OPPORTUNITIES · The Chamber relaunched its mobile friendly website two years ago making it easier to navigate, more visually attractive and search engine optimized. Since

Documents

How To Navigate

How To Navigate

Economy & Finance

Deep CTR Prediction in Display Advertising - arXiv · Deep CTR Prediction in Display Advertising Junxuan Chen1,2, ... online advertising market, ... e cient tools to extract e ective

Deep CTR Prediction in Display Advertising - arXiv · Deep CTR Prediction in Display Advertising Junxuan Chen1,2, ... online advertising market, ... e cient tools to extract e ective

Documents

NAVIGATE CHRISTMAS 2009

NAVIGATE CHRISTMAS 2009

Documents

Documents

Simple and Scalable Response Prediction for Display ...wnzhang.net/share/rtb-papers/ctr-chapelle.pdf · 61 Simple and Scalable Response Prediction for Display Advertising OLIVIER

Simple and Scalable Response Prediction for Display ...wnzhang.net/share/rtb-papers/ctr-chapelle.pdf · 61 Simple and Scalable Response Prediction for Display Advertising OLIVIER

Documents

Predicting clicks in online display advertising with ... · from the latent features can kick in. 2 Response prediction The model we apply for response prediction is based on the

Predicting clicks in online display advertising with ... · from the latent features can kick in. 2 Response prediction The model we apply for response prediction is based on the

Documents