Digital Commerce Agency

Preparing Your Website for Holiday 2013 MAGENTO E-COMMERCE FORUM BOSTON

Tuesday, August 27, 2013

Digital Commerce Agency

Digital Commerce Agency Magento Commerce + Enterprise Integrations Strategic Insights + Digital Marketing User Experience + Usability Testing Creative Vision + Design Analytics + Performance Tracking Conversion + Optimization

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Digital Commerce Agency

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E-Commerce at a Glance

Digital Commerce Agency

Quick Stats

$1.4BSpent on Cyber Monday 2012, the biggest shopping day of the year.

$262BEstimated Overall E-commerce sales by the end of 2013.

33% Mobile e-commerce traffic during Holiday 2012.

$2-$4Of every $10 earned annually is contributed to holiday sales.

4 Tips + Tricks for the Holiday

1. Prepare for Peaks in Site Traffic

2. Enable Social and Visual Commerce

3. Do A Search Inventory

4. Protect Yourself

Digital Commerce Agency1

Prepare for Peaks in Site Traffic

Holiday promotional tactics such as email marketing campaigns, flash sales, daily deals, on-site merchandising, and social integration ALL cause peaks in site traffic

Marketing affects performance: Visit count Page weight Page views Load on the server

ACTION: Ensure you implement memory-based storage, such as Memcache and/or APC, for both Session and Cache storage.

Related platforms: PEER1

Digital Commerce Agency2

Enable Social + Visual Commerce

Social Integration Leverage community-based tactics to build long-term customer

loyalty

Pinterest’s growth of assisted conversion value during the Holidays grew 683% from 2011 to 2012

Visual/Video As the way consumers are interacting with

products change, retailers are embracing tools such as Vine and Video by Instagram

The online video industry is expected to have a +9% YoY increase, reaching $28.72 billion a year in 2017

ACTION: Increase customer engagement by using non-intrusive and contextual storefronts that can be spread by fans online.

Related platforms: Kiosked

Digital Commerce Agency3

Do A Search Inventory

Preparation is Key Be sure to check your site search reports for terms

with no/poor results Compare reports from previous years to identify

trends, pitfalls, and unique areas for promotions

Limit Frustrating User Situations Avoid instances where synonyms could

impact your sales; shoppers will describe the same things in different ways Example: “Is it jam, jelly, or

preserves?”

ACTION: Create an ideal user experience by making it as easy as possible for consumers to find what they are looking for.

Related platforms: SLI Systems

Digital Commerce Agency4

Protect Yourself

One of the busiest times of the year from most businesses Online holiday sales accounted for almost

25% of total ecommerce sales in 2012

Boosting Sales and Reducing Fraud Holidays = more orders from more people

in more places! Online fraud cost e-retailers $3.5 billion

in 2012

ACTION: Customize rule conditions to reflect seasonality within your business model

Related platforms: Kount

Thank You!