CEOs Use Google, TooActionable Strategies for SEO Success in B2B Relationships

@jlaffen

The Internet

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The Reality of the Internet

80%Of all internet users do one thing first

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The Reality of the Internet

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THE ANATOMY OF A SEARCH RESULT

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52.6%

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A SEARCH ENGINE’S CONUNDRUM

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“Since 1987, [Company A] has been the industry leader in turnkey solutions that work.

Our facilities are unparalleled in quality and we strive to offer the best service available.

We’re trusted by companies like Microsoft, Nike, and Amazon to provide rapid services with real ROI.”

“[Company B] provides drop-shipping services for e-commerce companies. Our clients are free to mix and match services like websites and hosting, payment processing, order fulfillment and shipping, call center support, real-time tracking and more.

We’ve helped hundreds of businesses build the right sites for their products and get those products onto the doorsteps of the people who buy them.”

What Does Your Website Talk About?

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Action Items:

• Find a quality copy writer, let them write.• Talk about what you do in plain

terms somewhere on your website. Answer the question “What is [keyword]”• Write for your visitors, not for

the search engine bots.

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Like References on a Website’s Resume

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Action Items:

• Ask any industry associations you belong to for a link to your site• Make sure any social media profiles you’ve

created link to your website

Things to avoid:• Unnatural or worthless links• Buying links

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Action Items:• Claim your social media pages

• Discover where your target market socializes online• Socialize with them

Things to avoid:

• Don’t try to sell

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HOLD ON JUST A MINUTE…

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B2B Success = Relationships

What does this page look like for your company?

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B2B Sales Have Longer Cycles

• 1st visit: [Payroll Kansas City]• 2nd visit: [Paycor Kansas City]• 3rd visit: [Paycor Phone Number]

Action Item: Set Up and Use Analytics

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Q & A