SOHEE PYO N1403017B

See a menu?

Book a room?

Made on the

internet Made from a smartphoneVS

57%

65%

VIRTUAL BOOKING

Reservations are…

• Outlets, charging stations, and touch screen interactive display panel

• Human-free experience

• Fully-automated hotel stay

– EX) Comfort Xpress Hotel in

Oslo will soon be able to

complete their entire stay

without ever speaking to a

member of staff.

Trans forming the

LOBBY

Touch screen informational display panel

Lobby = Tech hub

“Business Bar”@ Kimpton Hotel

• The hotel offers a complimentary

"Business Bar.“

• A selection of Apple products and accessories, even GoPro, are available for the length of your stay.

• It’s one of the tech-friendliest spots in NYC

$ 550 Million

Goal: completion of 4,200 different properties by 2016

Why do we see this change ?

The MILLENNIALS

• Younger, tech- and design-savvy travelers.

• born in the 1980s to the early 2000s

• value speed and convenience

• Millennial customers in particular are going to want to book with their mobile or online.

More automation

The Millennial guests

concern regarding...

SPEED

RELIABILITY

PRIVACY

ROBOT BULTER!

What’s Next?

Botlr

• Less labor required

• Cost effective

• Sense of control

Strengths

• High sunk cost

• No service flexibility

• Loss of human touch

Weaknesses

video:

Debut of Botlr

Questions?