Presentation Introducing Podcasting, done for PSO in Utrecht

PodcastingA Workshop with Mark Fonseca Rendeiro

citizenreporter.org

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1Sunday, April 6, 2008

What is Podcasting?

A Podcast (noun)

An audio program (or video)

Podcasting (verb)

Previously existing media file put into podcast format

Simply Put: Your Audio/Video on the Internet

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How did it Happen?

The right blend of technology

Broadband, mp3 players, data costs, software and hardware

Logic of the Developers (Adam Curry and Dave Winer)

Make use of bandwidth when you’re not using it

Media Culture

Monopolies, Infotainment, and general disapproval of big media

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Spoon Full of Russian

Teaching Russian language through podcasting

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What’s so special?

Editorial Control

Time independent

Space

Individual Connection

Location

Multimedia; links, art, and more.

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Tokyo Calling

An example of a personal podcast

Using what Scott calls, the stream of consciousness style, to describe things happening in his life in Japan.

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Who is podcasting?People

Personal Journals, Story Telling, Instructional, Special Communities

Corporations

Media, Marketing, Outreach, Internal

Government and Politics

Background, information, connecting with citizens.

Organizations

Religious

Development

Activism 7


Steve Runner

Podcast for running enthusiasts

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Alive in Baghdad


Christian Aid

Podcasts from relief workers in the field


Ryanne In Thailand

Visiting organizations, communicating their experiences


The Personal Experience


End of Part 1

c i t i z e n r e p o r t e r . o r g

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How to Produce a Podcast

Ingredients

Purpose or Message

Computer (and optional Audio/Visual Tools)

Bandwidth / Internet

Space / Hosting / Blog

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Computer

Desktop / Laptop Advantages

Essentials

Peripherals (mic, cam, head phones)

Software (Audacity, Garageband, etc)

optional - A mp3 recorder.

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Bandwidth

Connection Type/Speeds: DSL, Cable

Dial up: torturous, but with very low quality audio and a short recording, it could work... slowly.

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HostingBlog Software and Enclosures

Blog systems automatically generate RSS, which is necessary for it to BE a podcast. (subscribe)

Paid Hosts Versus Free hosts

Pay a monthly fee for your space, or, use a free host that will put ads.

Example, podshow.com.

An exception to this rule, video podcast hosts, Blip.tv, dailymotion, youtube - no adds and free.

Why not host on the organizations servers?

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Pressing Record, and then..Importance of ID3 Tags

Importing recording into software

Basic Editing, remembering that imperfection is GOOD.

Exporting and Compressing

ID3 info, again a reminder.

Uploading

Using Blog Software

Creating Show Notes

ensuring file is included properly.18


Promoting and Being FoundSearch Engines

How to be MORE found on google

Specialized Engines

Technorati

Podcast Alley

Itunes

Never Under Estimate Word of mouth

Never OVERestimate the importance of being mentioned in big media

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And now...

we produce...

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Thank you.

citizenreporter.org

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Technology

Presentation Introducing Podcasting, done for PSO in Utrecht