Car Safety Improvements

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Prestige Safety

Purpose and Objectives

Technology will help to drastically improve Car Safety

Area of focus: Preventing and Accounting for Driver Error

Make people feel more comfortable while driving

Improve Safety Features in all Cars by 2015

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Opportunities• With the frequency of automobile accidents comes

the opportunity for Prestige Safety to create and improve technologies and make a safer vehicle.

― With the implementation of a safety overhaul made by my company driver errors could be cut back significantly, changes would be made to have more driverless features in the car. (ex. Blind Spot Asst.)

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Business Concept

• Inattention and errors made by drivers are the most common reasons for car accidents.

Target Audience• Parents with teenage drivers

• Parents with babies on board

• Elderly drivers

• Cautious Drivers

• All Around Bad Drivers.

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Technology – Brief Introduction

Blind Spot Assistance is a visual indicator in your sideview alerting you that there is a car in your blind spot

Parallel Parking Assistance can parallel park for you automatically

If you start to drift out of a lane, Lane Correction can get you back into the correct lane

Turning headlights turn while you move the steering wheel

Electronic Stability Control can adjust the direction of the car, for instance if there is understeer or oversteer, ESC can apply brake an individual wheel to correct it

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Special Features

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With Driver Assist there is an audio/visual warning when the driver begins to get drowsy.

Collision Detection will automatically initiate itself to reduce damage done to your car and to help reduce injury.

Comparison with like technologies

Technology We are speaking about Like Technologies

Blind Spot Assistance Ford Focus, Mercedes Benz E-class

Driver Attention Assistance Mercedes Benz E-class PRE-SAFE

Parallel Parking Assistance Mercedes Benz E-class, Lexus LS

Antilock Braking System (ABS) Almost all modern cars

Active Lane Assist Mercedes Benz E-class, Lexus LS

Brake Assist (BAS) Mercedes Benz E-class, Lexus LS, ToyotaLexus Brake Assist

Electronic Stability Program (ESP) Mercedes Benz E-class **(Lexus and Toyota also have similar programs)

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Technology We are speaking about Like Technologies

Adaptive Cruise Control Mercedes Benz E-class Cruise Control

OnStar Technology Most modern cars have an option for this service

Airbags All cars must have these.

Pre Collision Detection Mercedes Benz E-class, Lexus LSPre Collision Detection

Hill Start Braking Mercedes Benz E-class, Lexus LS, Toyota

Highbeam Assistance, Active Curve Illumination

Mercedes Benz E-class, Lexus LS

Daytime Running Lights, LED lights, Xenon Headlamps

Mercedes Benz E-class, Lexus LS, as well as many other modern cars

Adaptive Headrests Mercedes Benz E-class, Lexus LSAdjusting Headrests

Comparison with like technologies (cont.)

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Competition• Mercedes Benz E350 Sedan

– The E-Class has recently won many IIHS awards for safety

• Lexus 2011 LS– The LS was one of the first car to

have Parrallel Parking Assist

• Toyota 2011 Corolla– Due to the numerous recalls for

different models, Toyota has spent a lot of money making their cars safer

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Development & Execution Environment

Engineers and Mechanics to develop and improve safety on cars

Car testing facilities

Research labs to develop and improve safety features

Another facility to put features in cars and perform overhauls

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Sample - Demo

Parallel Parking Assistance

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Interesting Innovation Snapshots

Newer headlights have a brighter, whiter light that is much closer to natural daylight. These turning headlights help you see better into corners at night, swiveling the headlamps as you steer to increase usable illumination compared to conventional fixed headlamps.

Mercedes has released a system that measures the distance between the car you are in and the car in front of it and calculates how much braking power is necessary in the case of an accident.

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Conclusion

With a overhaul by Prestige Safety your car will be much safer than before

Prestige Safety offers safety features normally not available on some standard car models

Keep yourself, family, and cars safe by getting an overhaul

Mat TagerCar Safety11/7/10