Profiting From SEO and Social Media

Enterprise MarketingManagementProfiting from Search & Social Media

©2010 Snapt, Inc. All Rights Reserved

2Snapt Answers your Questions

• How to outperform competitors online?• How to capitalize on Search & Social media?• How to decrease your cost per lead?• How to monitor online conversion activity?• How to increase revenue and profitability?


3About Snapt

• Snapt provides search engine and social media optimization services• Attracts online prospects from organic listings on Google and Yahoo and drive

them to your customer’s branch Web site• Also provides presence on social media Web sites such as CraigsList, Facebook

and MySpace as additional lead generation tools• Primary Focus is to create additional leads at a lower cost than traditional marketing

• Snapt uses many industry best practices as well as proprietary practices to achieve goals

• Snapt has been in the largest Consumer industry for 10+ years• Know the Online Marketing business from both sides (B2B & B2C)• Search Engine Optimization field for over 10+ years• Current Customers span 82 markets• Patented Process


Identifying the Opportunity 4

The 10 most popular domains ~= 40%percent of all page views on the Web

• Nearly half of those views were from theGoogle and Yahoo alone – WOW !

• 3,000,000+ searches a day for consumercentric and applicable services

• And that’s just in the top 10…

Top 10 Web 2.0:#1: Google (Search)#2: Yahoo (Search)#3: Bing (Search)#4: YouTube (Social)#5: Windows Live (Search)#6: MySpace (Social)#7: Facebook (Social)#9: Wikipedia (Social)


How Snapt Drives Revenue 5

• Google ranks web pages andsocial media based on relevancyof content, etc.

• Optimized properly, you showup in FREE listings NOT PAID

• Higher rankings = more traffic

• More accurate = qualified traffic

• Qualified Traffic = more leads

• More leads = more customers

• Bottom Line - Optimization =More leads for less money


Snapt’s Proven Rollout Process 6

• Define the success• Research Competition• Create SMM Strategies with Client• Write SMM Plan that achieves objectives

• Design system• Develop/Update Landing Pages• Create/Update Content, Meta data, etc.• Implement SMO Strategies and Tactics

• Deploy the system• Launch & Host SMM System w/ tracking code

(Sites/Pages)• Submit to Google and Yahoo• Submit to an additional 200+ Social Media Outlets

• Discover the Results• Monitor Online Behaviors (location, interest,

visibility)• Monitor Results : Place > Traffic > Conversion >

Monetize• Ongoing analysis of trends for ongoing

improvements


What is a Landing Page? 7

ABC Company.com


Snapt Services & Benefits 8

Creators

Engines

Collectors

Joiners

Spectators

Critics

• Design, Optimize & Socialize (EN&SP)• Edit Once Content Mgmt. System• Write / Syndicate Company News• Drive Leads through Optimized Pages• Artificial Intelligence automates ongoing optimization so you don’t have to

• Customers find your community near top• Track keyword & preference to improve• Craigslist Specials updated twice weekly

• Create Slide Videos using Photos• Track User Preference & Referrals• Videos syndicated on social sites• Read customer ratings/reviews• Monitor Ratings / Update Accordingly

• Create / Manage Pages social networks• Track / Report New Member connections• Promote specials to all members

• Robust Feed & Tweet management• Prospects can subscribe for Promotions• Lead Management of all Prospect Lists• Send promotions via RSS to prospects

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enefitsSocial M

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craigslist

• Create, Update & Post specials & News• Respond to customer comments• Setup / add call to actions click throughs• Create / Report Social Conversion Leads


1 Your Site Now … NOT Optimized= Competitor gets Search Leads

2 An Optimized Landing Page is then ranked by Google, MSN & Yahoo to drive traffic to multiple communities

Ongoing refinement enables Snapt to increase the number of qualified leads over a longer period of time to reduce cost per lead & lease

4

SEO Only - Roll Out Process 9


SEO & Social Plan - Roll Out Process10


Getting Started 11

Steps & Scope Include . . .

• One Time Setup Fee = Depending on Services• Research & Strategies = Mutually Agreed Upon• Launch Program within 4 weeks (TERM: 12 mo.)• Typical Results within 60-90 Days (Reviewed Monthly)


Thank You 12

Keith CavenChief Executive OfficerSnapt, Inc.

[email protected]

Technology

Profiting From SEO and Social Media