Profiting From The Next Phase of The Mobility Revolution

Marc Olbricht/JP Paternostre BDM EMSP

• The Evolution of Digital Business

• Use EMSP To Build Engaging Mobile Apps

• Accelerate App Development & Deployment

• Integrate with Business Apps

• Summary

Agenda

THINGS

Connecting

physical assets

to gain new

insights and

controls

PEOPLE

Moving from

transactions to

contextual engagement

DATA

Delivering timely

and actionable

insights

PROCESS

Driving

innovations

based on new

partnerships and

interactions

The Internet of Everything Is Powering Digital Transformation

$19T IoE value at stake over

the next 10 years

Healthcare MuseumsRetail Education Smart Cities

THE NETWORK HELPS CONNECT PEOPLE

Delivering timely, contextual user experiences

Self-guided toursEfficient student-

teacher content

exchange

Real-time city

information

Patient and facility

information

Hyper-local

advertisements

“By 2017, 80 percent of consumer engagement with brands will occur on mobile devices, driving mobile commerce to more than 50% of digital commerce revenue."

Gartner

“Digital Ethics, or How to Not Mess Up With

Technology,” Frank Buytendijk,

September 23, 2014

Cisco EMSP for Your Mobility Strategy

Cisco Enterprise Mobility Services Platform is a mobile app development and integration environment that lets you quickly deliver new, context-aware mobile experiences across hundreds of device types.

Omni-Experience

• Immersive, context experience

through a variety of mediums

• Engage like never before

Omni

EMSP Context Experience JourneyWhat EMSP Enables

HTML5 HTML5HTML5

HTML5HTML5HTML5

Captive Portal

• Location specific captive portal

• Engage and learn about your

shoppers and guests

Browser

Native/Web Apps

• Enhance existing native app with

context experiences

• Leverage location services

Native

Guest Experience

EMSP Location Services

Geo Location

• Devise GPS via WiFi or

cellular connectivity

GPS

Premise

• WiFi Access Point association

Premise

Zone (x,y,z)

• WiFi Triangulation

• BLE

Zone

Infra Requirements

EMSP Framework

Guest Experience

Cloud-Based EMSP Platform

Core Features

PMS

Auth

Ads,

Coupons,

Promo’s

Location

ServicesGuest ID

Click to

Call /

Support

Repeat

Guest

Loyalty

Auth

In-Room

Services

Electronic

Key

Future

Extensions

Custom Extensions

Meraki Infrastructure

Business Opportunities

Finding and Engaging Loyal Customers Cisco EMSP in Hospitality

• Improve overall guest experience

• Differentiate based on loyalty to

drive stickiness

• Create new sources of revenue

through promotions and

advertisements

• Challenge disruptive competitors

Cisco EMSP in Hospitality

Proposed Solution (Workflow Enabled)

Guest engages with

Wi-Fi and is

presented specific

location-based

experience

Targeted ‘free

drink’ promotion is

presented to guest

based on loyalty

status

Guest

detected

on arrival

Hotel manager

wants to offer

loyal guests a

free drink

coupon

Using the

management control

app or portal,

manager updates

and pushes a

targeted coupon

Benefits►

• Superior guest experience: Engage guests with experiences unique to their status and location

• Successful targeted advertisement: Notify guests of any relevant activities, promotions, services, etc., at specific property

Cisco Enterprise Mobility Services PlatformIntegrate context-aware network, apps and cloud services

Cisco Enterprise Mobility Services Platform

provides operational efficiencies with pre-built,

ready-to-use, and device-agnostic experiences to

meet industry and line-of-business demands

Engage through context awareness

Create mobile experiences efficiently

Monetize and influence behaviorV

Enterprise Mobility Services Platform

IDI/

IDE

PL

UG

INS

WY

SIV

VY

G S

TU

DIO

Micro Apps (.apk, .ipa) APIs iOS and Android SDK

Cloud ServicesCisco Network ServicesEnterprise Apps

Partner IT

What Can You Do with EMSP?

A cloud-based software platform, Cisco EMSP lets you develop and deliver

rich mobile experiences to customers and employees. For example:

►

►

EMSP provides the framework to build

front-end mobile experiences across

multiple mobile platforms.

EMSP integrates with enterprise

systems to tie user data into apps and

enhance enterprise systems.

EMSP supports building user profiles

using user registration, social or

custom login.

EMSP provides customized user

experiences based on who and where

the user is.

►

►

How EMSP Delivers New Experiences

Gives applications context awareness, allowing customer engagement like never before

Delivers prebuilt integration to infrastructure, applications,and cloud services

Provides robust analytics and admin consoles that empower business users to manage content

Uses real-time data to monetize and influence customer behavior

►

►

►

►

Summary

• With EMSP, easily develop, deploy, manage, and distribute mobile apps

• Expose network services such as location, context, or user awareness to create new customer experiences

• Create mobile experiences through tight integration with your network infrastructure

• Significantly cut app development and deployment times and costs

Q&A

Continue Your Education

• Take a self-paced EMSP course in the DevNet Zone Learning Labs

• Stop by the EMSP pod in the IoT area of the DevNet Zone

• Attend Innovation Talk: The Future of the Network hosted by Rob Soderbery, Senior Vice President Enterprise Products & Solutions, June 8, 1:00 pm

• Attend PSO-GEN-1105 - Develop Mobile Apps and Interactive Displays with Cisco Connected Experiences – June 9, 10:00 am

• Attend BRKEWN-2025 Delivering Intelligent Mobility Experiences through Cloud Solutions: CMX and EMSP – June 11, 1:00 pm

• Experience the EMSP demos in the Cloud and Enterprise Mobility Zones in the World of Solutions Expo

• Learn more at: www.cisco.com/go/emsp

Thank you