T H E F U T U R E F R I E N D LY E N T E R P R I S E

P R O G R E S S I V E M O B I L E S T R A T E G Y R E D U X

Huawei Mobile Information Revolution Think Tank Dave Olsen, @dmolsen November 19, 2015

@dmolsen

dmolsen.com

https://youtu.be/UpcODCSTx3w

I. WHY BEST BUY LOVES MOBILE

an native app

not a mobile strategy

a native app... ...a mobile website

+

+

again, they’re not a mobile strategy...

a native app... ...a mobile website

+

APIs

physical interaction

+

2 0 1 0this fairly thorough “mobile strategy”? it’s from…

these are just some of the options...

native apps

standalone mobile sites

mobile templates

responsive designs

APIs

A Small Taste

Our Future?

“What is your mobile strategy?”

There shouldn't be a mobile strategy. It should just be THE strategy.

- Jason Grigsby@grigs

Our goal is to be prepared for new channels and new modes

of interactions.

II. BEING FUTURE-FRIENDLY

http://futurefriend.ly

who founded it

@grigs

@adactio

@brad_frost

@lyzadanger

@scottjehl

@bryanrieger

@stephanierieger @bigmediumjosh

@lukew

@scottjenson

Twitter Handles

WhatWhatThe Truthsaka “Our Reality”

Text

The Truths

Disruption will only accelerate.

Text

The Truths

Our existing standards, workflows, & infrastructure

won’t hold up.

Text

The Truths

Proprietary solutions will dominate at first.

Text

The Truths

The standards process will be painfully slow.

WhatWhatThere is HopeRejoice!

Text

A New Hope

Acknowledge & embrace unpredictability.

Text

A New Hope

Think & behave in a future-friendly way.

Text

A New Hope

Help others do the same.

A FUTURE-FRIENDLY STRATEGY

Text

A New Hope

Think & behave in a future-friendly way.

IV. UNDERSTANDING AUDIENCE

In 2020 4 billion people will have smartphones.

https://flic.kr/p/w9idvs

The shift in platforms.

Personal Focused

Frictionless access Sensors

Cameras Location Payment

Notifications

https://flic.kr/p/p59agb

What do we do on mobile? Everything.

https://flic.kr/p/4BBN3L

Where do we use mobile? Everywhere.

https://flic.kr/p/4uvRHT

How do we use mobile? Micro-interactions.

https://flic.kr/p/mQCsaE

The rise of the mobile-only user.

https://flic.kr/p/y5Uba7

THE RISE OF THE MOBILE-ONLY USER

34% of current mobile internet users mostly go online using their phone. (source)

50% of teen smartphone owners aged 12-17 and 50% of young adults aged 18-29 say they use the internet

mostly on their mobile phone. (source)

77% of mobile searches take place at home or work, only 17% on-the-go, according to Google. (source)

Blacks, Hispanics, low-income Americans, less-educated Americans, and young adults are more likely

to be mobile-only users. (source)

This is not a case for mobile. This is a case for rapid & broad change.

Our Future?

V. WORKING WITH CONTENT

https://flic.kr/p/h6X7n

mobile first

“Mobile devices require software development teams to focus on only the most important data and actions in an application.

Mobile First

- Luke Wroblewski @lukew

The University Home Page

Content Delivery vs. Tangible Utility

Legacy Content We Have

User’s Journey

Aspirational Content We Need

courtesy of Sara Wachter-Boettcher

http://flic.kr/p/5DdC9v

Dumb blobs need to transform into smart chunks.

https://flic.kr/p/2FsBT

The future of headless content.

API First

APIs: The Plumbing

Create Once, Publish Everywhere

APIs are the infrastructure for your Future Friendly initiatives...

It’s Create Once. NOT Write Once.a friendly reminder...

or else it’d be called WOPE

Update once. Publishes to: Google Glass, Mobile Website, Student Portal, Transportation Website, & Twitter

PRT API Example

We’re not designing pages, we’re designing systems of components.

- Stephen Hay, @stephenhay

The UNIX Philosophy for content?

https://flic.kr/p/Wr5g

Enabling remix & reuse of content.

https://flic.kr/p/4EKoXz

http://flic.kr/p/9ux7kJ

Content flows like water?

glasses with chunky content

http://flic.kr/p/8AE4ha

http://flic.kr/p/fJ9GEX

http://flic.kr/p/6DxS9D

The reality: chunky water

Patterns bring style to standardized content.

Designing & crafting our content.

https://flic.kr/p/a3MwRB

Content governance will become critical.

https://flic.kr/p/6M6E2Q

To provide flexibility to meet new opportunities.

https://flic.kr/p/dYjcZD

What will content be like in 2020?

VI. LOOKING AT PLATFORM

APIs

Mobile Web

Native Apps

Mobile TemplatesStandalone sites

A poor representation of a possible platform strategy...

Responsive Designs

Walled-in, silo-ed native apps are a dead end.

https://flic.kr/p/snZJc

Lego of tech means lego of content, UI, & interactions.

https://flic.kr/p/aQmq2v

How do we transfer experience from one device to another?

https://flic.kr/p/6ZZQKC

It's not about owning moments. It's about owning moments that integrate with other moments

How do we take advantage of new interfaces? messaging, conversational, wearables, physical web

As we create experiences in all these different contexts we should be true

to the context.

- Josh Clark @bigmediumjosh

What will platforms be like in 2020?

wrapping it up

VII. WRAPPING IT UP

https://flic.kr/p/MH6U3

A Future Friendly Strategy

I. Acknowledge & embrace unpredictability.

II. Think & behave in a future-friendly way.

III. Help others do the same.

Developing a future-friendly strategy takes time and buy-in. It’s an ever evolving thing.

This sh!t is complicated. Don’t get discouraged.

http://flic.kr/p/7jWpEb

Maybe by being Future Friendly...

...and forging future-ready partnerships...

http://flic.kr/p/gidRPX

...we can find unicorns & rainbows.

http://flic.kr/p/agyEkb

Thanks for listening!

Questions?

@dmolsen dmolsen.com