Project 2: Product Design and process

Assignment #2

Laura LovaglioFA 10a

Research and Speculative:

Brand Character D

iagram

Assignment #2

Laura Lovaglio

FA10a

Brand nam

e:

Hom

e Tech Care

“Hom

e Technology connection, allowing the

simplification of life”

https://techhomecare.w

ordpress.com/

Assignment #2

Laura LovaglioFA 10a●

Source for Brand Character W

ords:D

aft Punk: StrongerLyrics used: W

ork it harder make it better

●m

ake it Faster, makes us Stronger

our work is never over

●Intended idea: That if w

e work to create products faster, It m

akes usstronger, and w

e should never give up, and keep working to develop and

innovatehttps://techhom

ecare.wordpress.com

/

Assignment #2


“Nam

ing Process”Vocabulary w

ords associated with idea:

•Internet of things •Tech Solutions •Wireless C

onnection •Innovative•N

ew Insights •H

ome C

are •Technology •Futuristic •connectivity •Transform

ation •software •concept •steam

ing •Cloud Technology

•monitoring •autom

ated •networking •consum

ption •managem

ent ●

Assignment #2


●Final Product/Service N

ame: H

ome Tech C

areSection Process: Brand N

ame w

as derived from the

concept of connecting the user's home to current

technology – and connecting home care.

The brand's name should allow

the buyer the idea tounderstand the product.

In this case, connecting technology

Assignment #2


●Brand N

ame Sketches:This product w

ould work in areas of:

●autom

atic meal preparations, autom

atic laundry preparations, automatic

steam cleaning, laundry sorting and autom

atic bathroom cleaning

Assignment #2


●C

oncept Design:

Creative concept w

ould be to add to “the internet of things”

where technology already exists in the areas of connecting

wireless devices to every day uses: Food O

rdering, Pet feeding,

garage usage, TV show

s, house keys, banking, wireless tickets-

“Hom

e Tech Care” takes it a step further, and creates

technology that is innovative and unique helping users with a

busy life style in areas like home cleaning, laundry and food

preparation The future is now, the next step is H

ome Tech C

are

Home Tech Care

Assignment #2


●PersonaAffordableTechnologyInnovative

●ToneFuturisticG

adgetsH

elpful to the modern user

●Purpose ProfitableSim

plifyEnhance hom

e living

●LanguageFasterC

onnectingEfficiency

Assignment #2

Laura LovaglioFA 10aAssignm

ent #2 Laura Lovaglio

FA 10a

Hom

e Tech Care

Home Tech Care

●Logo D

esign Concept: