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Promoting Your Website
Amy WinderLearfield Communications
www.MoArthritis.org
• Regional map• Local information• General Information
Ways to Promote Your Web Page
•Make sure your web page is on all print materials like newsletters, flyers, ads, and stationary. •Provide your link to other area agencies.•Ask other agencies that you’ve linked to if they would link to you.•Email all of your contacts with a link to your page and suggest they bookmark it. •Install a signature in your emails that contains your web page URL after your name.
Giving People More Information
• 1 in 5 people use the web to make health decisions
• 2 in 5 people use Facebook to find general health information
The Power of Facebook
•Facebook has 600-million *active* members.•Older adults are the fastest-growing group of Facebook members.•People who use Facebook are online more often, and more likely to see what you have to say to them.•Facebook lets you communicate to people in many different ways. You can post a piece of news that they'll all see, or you can send them individual messages.•Facebook lets you send information to members where they will see it, instead of waiting for them to remember to come to your website.•You can promote your website on Facebook, and vice versa.•The more you all use Facebook (and the website), the more active and effective the site will become.•To avoid duplication, use links to your web page and just give a sentence on Facebook. You’ll build traffic for your website.
