2. 2013 Porsche 911 Carrera 4 and 4S 3. Porsche is a brand
founded byFerdinand PorscheHistory"I was looking for a car,and as I
found it, I decidedto build it" 4. Logo"Porsche is the companylogo
is based on the arms of thefree people of the state ofWrttemberg,
the former WeimarGermany, which had as its capitalStuttgart and
became part ofBaden-Wrttemberg from thepolitical consolidation of
WesternGermany in 1949." 5. Logo compare with Competitors 6.
CompetitorsForeign Players :ToyotaHondaNissanJaguar XJRFerrariAston
MartinDomestic Players:Volkswagen AGBMW AGDaimler AGAdam Opel
AGFord - Werke Gmbh.Mercedes E55 7. Defect detection and
reportingsystem Porsche improvement process The production Process
Just in Time Supply chain management Computer simulation Benchmark
Tear Down shop Concept of Lean Production Zero defect manufacturing
Automated assembly line Job Rotation Negotiated more flexible
workRule New team structureStrategyTypes of strategies adopted by
the competitors Small size high performance car New technology
Rotary engine invented by Toyo Kogyo 8. STRENGTHS Powerhouse in
international racing High shareholder returns from diversification
initiatives Financial strength to sustain sizeable capital
investments Engineering expertise Niche product offering supercar
performance at more affordable price level Product quality; high
rankings in long-term reliability Manufacturing excellence; best
car factory in the world Innovative technologies generated through
racing programs Brand name/image maintained by emphasis on
manufacturing quality,craftsmanship, design, and technological
R&D Lean manufacturing practices enabled by fewer models
Vehicle performance and handling Leader in sports car segment
Backing of VW resourcesSWOT Analysis Framework 9. WEAKNESSES Models
not customized for foreign markets Loss of Valmet contract new
Boxter/ Cayman production facility not yetoperational Higher costs;
unable to take advantage of lower labor costs and production
inmajor markets due to the need for tight control of manufacturing
processes tomaintain craftsmanship, quality, etc. Departure from
niche strategy (introduction of SUV and sedan models to growsales)
may have already weakened Porsche brand Loss of executives to other
VW brandsSWOT Analysis Framework 10. OPPORTUNITIES German
engineering capabilities, workforce, and manufacturing
infrastructure Other sports car makers struggling to manage cash
flows and changingownership; industry instability may open up
market gaps New trends for sports car enthusiasts Enormous
expansion in China most rapidly growing economy in the world hasthe
potential to become Porsches largest region within just 23 years
More diversification VW distribution network especially for
internationalgrowthSWOT Analysis Framework 11. THREATS Lingering
effects of global economic recession; unemployment level in US Oil
prices; fuel costs Environmental consciousness Impending CAFE
standards in US (where Porsche has 26% of its sales); may beunable
to compete in US after 2020 if policies are enforced Failure to
keep up with trends important to target customers Unpredictable
behavior of Chinese government and uncertainty related
toundervalued Chinese currency Economic and political risks of
international expansion Changing customer preferences
Intra-corporate sports car competition Loss of brand value for
loyal Porsche puristsSWOT Analysis Framework 12. Current Product
Line1964 (20) 911 famous sports car with 20 variations1996 (4)
Boxter mid-engine production sports car2002 (4) Cayenne SUV2005 (3)
Cayman hard-top version of Boxter2009 (7) Panamera 4-door
sedanPlanned New Product IntroductionsReady to launch Cajun
smaller, more fuel-efficient SUV2013 unnamed smaller version of
BoxterProduct Line 13. Product LineCurrent Product Line1964 (20)
911 famous sports car with 20 variations 14. Product LineCurrent
Product Line1996 (4) Boxter mid-engine production sports car 15.
Product LineCurrent Product Line2002 (4) Cayenne SUV 16. Product
LineCurrent Product Line2005 (3) Cayman hard-top version of Boxter
17. Product LineCurrent Product Line2009 (7) Panamera 4-door sedan
18. Product LinePlanned New Product IntroductionsReady to launch
Cajun ( Macan ) smaller, more fuel-efficient SUV 19. Product
LinePlanned New Product Introductions2013 unnamed smaller version
of Boxter 20. Comparison with CompetitorsModel Competitor Products
Comparison of FeaturesCayenne BMW X6M Slightly fasterVery
competitive arena.Mercedes-Benz ML63 AMGLess expensiveSlowerAudi
Q7Slowest of the packMore interior space and torquethan
ML63Panamera BMW M5Sporty luxury sedanSlowerFastest luxury sedan in
the world.Mercedes-Benz S65 AMGOnly model to offer standardgear
boxSmoother rideHigher rankings inspaciousness/comfortAudi
S8Slowest of the groupExceptional interior quality 21. Model
Competitor Products Comparison of FeaturesBoxter/ CaymanBMW (James
Bond) Z3More luxurious angleNow the Z4Mercedes-Benz SLKSlightly
less horsepowerFewer sport optionsAudi TTPorsche 911 Ferrari Enzo
Supercars extremely expensivePriced from $130K$245KAston Martin V12
Vanquish Prices range from $250K$400KLamborghini MurcielagoPorsche
is equal in performanceand prestige, but morereasonably
pricedBentley Continental GTBMW M6Lack some of the aspects ofsports
performanceMercedes-Benz SL-ClassAudi R8Nissan GT-RExcellent
performanceLower price tagsDodge Viper Lower pedigreeComparison
with Competitors (2) 22. How will strategy change ?Porsche
VolkswagenOwnership Status Independent and highly successful car
makerOne division (among several premium sportscar makers) within
the worlds 3rdlargestautomotive corporationLevel/Type of
DiversificationLow Moderate to highSingle-level business Related
constrained diversificationObjectivesHigh shareholder returns
Integrate with VW familyGrow sales Extend product lineMaintain
brand prestige Increase productionInternational ApproachGlobal
standardized models across countrymarketsTransnational models
modified to satisfylocal preferencesEntry Mode Export from single
production facilityGreenfield ventures from 62 flexibleproduction
facilities worldwideInnovationInimitable technology developed
throughracing programsTechnology shared with other companies inthe
VW GroupCompetitive AdvantagePrestige Production and distribution
synergiesEngineering excellence Best practices leveraged across
brandsPrice/quality valueStrategy Focused differentiation Broader
differentiation 23. Directions Diversification Synergy New
Objectives International Strategy Differentiation Strategy 24.
Income Statement 25. Balance Sheet 26. Awards 27. Conclusion (
Before ) 28. Conclusion ( After ) 29. Q & A
