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This presentation was delivered during the February and March Discovery Series events titled “Protecting Data in an Era of Content Creation” sponsored by EMC. Storage budgets are only growing 3-4% per year, but data is growing 30-40% per year – so in five years you will have to manage roughly five times as much data, with roughly the same budget. This data is also being accessed by more people, from more places and in new ways. The end result is that some of the old-standby approaches to protecting data are no longer cost effective or manageable. This presentation looks at the strategies IT can employ to provide adequate levels of protection and availability in a very different data management environment. If you have any questions about the content or the event, please contact @scTechEvents.
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Protecting Your Datain an Era of Content Creation
Ferrol Macon – @ferrolmacon
• Director, Storage and Data Solutions• Started career immersed in “Mission Critical”• Started in Business Applications, transitioned
Into Storage and Data Protection
Mark Gowland – @MarkGowland
• Mark to provide info here.• Building credibility is key – take time to explain who you
are and how you’ve build expertise in this area– How many customers have you helped?– What experiences in this field have you had? Projects worked
on…challenges you’ve faced…• People like to feel connected to their presenter, so share
some fun or personal stories and let them get to know you• You want to start your presentation by building that
connection
The Story We Find Ourselves In
• We are entering a new era of Content Creation• Today’s needs are stretching old approaches• Tomorrow's needs are demanding new
approaches
Technology Centric Model Focuses On Data
• Access to Data• Data Processing Performance• Protecting Data
Technology-Centric Model
In the new world of Information…
• Information meanings are variable and that’s OK.• Audio & video are going to be just as important
as text.• Unstructured data will be as searchable and
useable as structured data is today.
Today Leads Us To Tomorrow
Three Phase Journey To The Private Cloud
Phase 3Run IT As a business
Phase 2Mission-Critical Applications
Phase 1 IT-Owned Applications
IT PRODUCTIONLower Costs
BUSINESS PRODUCTIONImprove Quality Of Service
IT AS A SERVICEImprove Agility
GoldPlatinum
Percent virtualized
Obstacles to Virtualization
• Source: Storage Choices For Virtual Server Environments, Q1 2011, Forrester Research, Inc., March 2011
Why Virtualization Transformation Stalls
Slow
Complex
Apps and virtual server backups slow
down
Neither built to manage a virtual
environment
CostlyOver-provisioned storage
and more backup data
Traditional Backup
Traditional Storage
DISRUPTIVE TECHNOLOGY
Scale-Out File & ObjectScale-Out Block
Unified Storage
Backup And Recovery
The New Storage Portfolio
SSD NL-SASSAS
Dynamic, Self-Optimizing Storage Pools
Based On Actual Data Activity
Oracle Exchange SQL OracleI ExchangeI SQLI
100% AUTOMATED
Flash And EMC FAST Automation
Oracle server
Static Association Of Disk Groups To Applications
Based On Best Guess
Exchange server
SQLserver
FAST Cache & FAST VP
MANUAL PROCESS
A Little Flash Goes A Long Way…
Less Than 2% Flash Does ~ 80% Of The Work
EMC UNIFIED STORAGE • VMware, SharePoint, SQL, Oracle• 108 TBs Student Data• Added 24 SSDs + FAST Suite• 1.6% FLASH Serves 78% Of All IO
Virtualization Management
• Integrated point of control to simplify and speed VMware storage management tasks
VMware vSphere
• One unified storage tool for all VNX, VNXe, Symmetrix, CLARiiON, and Celerra
Unified storage
EMC Virtual Storage
Integrator
Continuous Protection: Recovery to any point in time
Data Protection Service Levels
Optimize Protection • Align service levels with
recovery objectives• Recover with confidence• Utilize EMC Next Generation
Backup and EMC VNX Total Protection Pack together to provide complete data protection coverage
Daily Backup: Recovery point is every 24 hours
Snaps: Recovery point is once every 4 hours
Check-point
Patch Post-Patch
Cache Flush
HotBackup
Check-point
Pre-Patch
Time
Replication: Recovery point is latest replicated image
EMC Next Generation Backup
EMC VNX Total Protection Pack
VMware Backup Performance
Avamar backup versus traditional backup
Full Backup• Single ESX Server
– 12 Virtual Machines
• 100 GB per machine• 5% Change Rate
– Turn-on CPU throttling and save ESX CPU
• Minimize CPU utilized by ESX
CPU
Network
Disk
Traditional vs. Avamar Backup
Duration of Backup36 Min.
56 Min. SavedFrom Traditional
No I/O Added
CPU
Avamar With and Without Throttle
Duration of BackupWith Avamar
12 Min1Hr 20 Min Saved
GeophysicalExploration
Big Data Has Arrived
Medical Imaging
VideoSurveillanceMobile Sensors
Video Rendering
Gene Sequencing
Smart Grids
Social Media
ElectronicPayments
The Big Deal About Big Data
New Big Data Analytic Platforms
Scale-Out, “Co-Processing” Architecture
Analyze Petabytes Of Current Data
Structured & Unstructured Data
90% OF THEDIGITAL UNIVERSE IS
UNSTRUCTUREDSource: 2011 IDC Digital Universe Study
IN THIS DECADE THE DIGITAL UNIVERSE
WILL GROW 44X
Big Data Means Big Changes
Scale-Out File & ObjectScale-Out Block
Unified Storage
Backup And Recovery Scale-Out File & ObjectScalability, Operational Simplicity,
Automated Distribution, File & Object
Scale-Out Block StorageScalability, Availability,
VMware Integration, Block Only
Unified StorageSimplicity, Efficiency,
VMware Integration, File & Block
Backup And RecoverySpeed, Deduplication, VMware Integration
Storage MobilityIntegrated App & Data Mobility,
Continuous Replication
ManagementEnd-to-end & Multi-site,
Capacity, Performance, Config
Enterprise Applications
The New Storage Portfolio
Big Data Applications
Summary
Call To Action
Connect with me
• How can a customer connect and engage with you post event?– Twitter, LinkedIn etc.
• Where can they go for more information– www.softchoice.com/optimizedatacenter
• Be explicit with your call to action– Tweet, Share, Email, etc
